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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Top 10 Global Consumer Trends 2021

Jan 2021

This report looks at the top10 global consumer trends Euromonitor International has identified as set to have the most impact on business in 2021. It explores the changing consumer values and behaviour driving the trends, the impact on…

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2021

Nov 2021

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2020

Jan 2021

Overall, the global Q4 forecast update does not indicate dramatic changes, compared to the previous quarter. Standing out somewhat are the US and China, with a slight upgrade to growth in 2020 following the upgrade to the countries’ macroeconomic…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2021

Aug 2021

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2021

Jun 2021

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…

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Strategy Briefing

Tissue and Hygiene: Half-Year Update 2022

Sep 2022

Euromonitor International updated the Tissue and Hygiene Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main…

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Strategy Briefing

Tissue and Hygiene in Western Europe

May 2024

In spite of inflation still hitting consumer spending power in 2023, the tissue and hygiene market was recording positive growth in real value terms in this year. However, price sensitivity has seen a trend towards rising shares for private label in…

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Strategy Briefing

Tissue and Hygiene in Middle East and Africa

May 2024

Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…

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Strategy Briefing

Tissue and Hygiene in Latin America

May 2024

The tissue and hygiene market was again recording positive growth in real value terms in Latin America in 2023. Nappies/diapers/pants is underperforming, with birth rates in some countries declining, and has even lost its spot as the biggest category…

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Strategy Briefing

Tissue and Hygiene in Asia Pacific

May 2024

The tissue and hygiene market experienced a setback in 2022, when COVID-19 cases surged in China, but was back on a positive growth path again in 2023. While low birth rates in some of the bigger markets are negatively affecting categories like…

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Strategy Briefing

TikTok and Twitch: Engaging the Next Generation of Sports Fans Online

Mar 2021

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…

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Strategy Briefing

Three Trends in Chinese Beverages

Nov 2020

Over 2010-2019, local soft drinks players have established a leading role in shaping industry trends. These local players seek innovation in sensory experiences from soft drinks, lead in sugar substitute reformulation and even revive older brands by…

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Strategy Briefing

The World Market for Fresh Food

Feb 2021

This report is a global overview of the fresh food industry, examining and comparing the performance of fresh food categories across regions and markets. It explores 5-year forecasts for each category and identifies five key trends driving major…

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Strategy Briefing

The World Beyond the Pandemic: The Future of Work and Education

Jan 2022

The COVID-19 pandemic, technological disruption, globalisation reset and changing employee preferences have reshaped the way we work and learn. Businesses need to adopt new working models and become more flexible, people-centric and digitally-enabled…

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Strategy Briefing

The World Beyond the Pandemic: Future Priorities and Preferences

Apr 2022

The COVID-19 pandemic has reshaped the consumer landscape - accelerating changes that were afoot prior to the pandemic while also causing disruptions. With technology and consumer behaviour changing rapidly, companies are required to make strategic…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

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Strategy Briefing

The State of Women's Football 2020

Dec 2020

This report analyses the state of women’s football in 2020 and its potential for further development in the light of and beyond the Coronavirus (COVID-19) pandemic. The report looks at historic issues negatively affecting women’s football, and…

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Strategy Briefing

The State of Grocery Retail in 2023

Oct 2023

As the pandemic-driven surge in grocery sales subsides, grocery retailers must contend with an increasingly complex macroeconomic environment and heightened consumer expectations. This report delves into the evolution of the global grocery retail…

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