World

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic’s macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate,…

Facing supply chain issues and raw materials inflation, Akzo Nobel slightly underperformed the home paint market over 2019-2022, owing in part to significant price increases. Focused on improving profitability in uncertain times, beyond cost cutting,…

Since 2019, Airbnb has accounted for over 80% of net global growth in short-term rentals, and continued to grow in 2023. In order to maintain momentum, it is necessary to add more hosts, and Airbnb succeeded in adding over one million in 2023. In the…

Ageing is one of the most important drivers of demand for the eyewear industry. This is especially the case in mature markets, many of which drive a sizeable share of global revenues, given their ageing demographic profile. Despite the combination of…

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

Unilever’s planned exit from most of its tea operations will be a seismic event in global tea. It will further accelerate the key long-term trend in the competitive landscape of global tea: fragmentation. In the future, the key players in tea will be…

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…

Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…

ADM has extensive capabilities in producing ingredients from agricultural origination to distribution and a wide product portfolio in nutrition tapping into the latest consumer trends. This has enabled the company to position better in key growth…

In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…

Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these…