Yamazaki Baking has been losing share in staple foods in recent years. The company has been impacted by the relative lack of dynamism in its home market in Japan, which accounts for the vast majority of its sales. Nevertheless, it remains a major player in baked goods as the number one company in bread in Japan as well as holding top spot globally in pastries. Helping consolidate its position in Japan will be the recent acquisition of Kobeya Baking’s packaged bread business.
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Euromonitor International's report on Yamazaki Baking Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Yamazaki Baking Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yamazaki Baking Co Ltd.
Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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