Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a…
Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…
According to the current value of Brazilian GDP in dollars, Brazil ranks 12th amongst the world’s largest economies, almost on a par with Iran, which ranks 11th and has benefited from rises in oil prices. The fact that the Brazilian market holds…
Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…
Skin care in Brazil experienced double-digit growth in retail current value terms in 2022, and continued to be the eighth largest global market in the category. An interesting highlight is the body care category, which accounted for 57% of overall…
Following two consecutive years of sluggish sales due to pandemic-related restrictions, reduced purchasing power, and limited tourism and outdoor activities, sun protection in Brazil delivered a surprisingly good performance in 2022. Sales surged,…