Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…
Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…
Impulse ice cream continues to bounce back after the slump it experienced during the pandemic. With more people on the streets of Ecuador, single-portion consumption has managed to recover. Moreover, there were still limitations in 2022 that affected…
Ready-to-eat popcorn is thriving in 2023 following a period of significant growth in recent years. New players have entered to compete against some of the most traditional players including Quala with its brand Popetas and Colsigna with the Planet…
Snacks is heavily dependent on everyday impulse purchases in Ecuador. Confectionery, ice cream, sweet biscuits and savoury snacks are all largely procured through the traditional channel, which relies heavily on consumer footfall outside of the home.…