Ethiopia

Although perceptions are improving, corruption remains pervasive and economic freedom has deteriorated. Ethiopia’s economy is resilient and has outperformed peers, partly driven by foreign investment, but inflation is high and dependence on…

In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…

Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern…

A high rate of inflation, averaging 30% in 2023, forced consumers to cut down on spending on non-essential items, and even to reconsider the food they purchased to reduce their expenditure. Rx medications continued to be widely purchased under the…

Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…