Kenya

Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as…

Kenya Airways (KQ) has extended its partnership with Kenya Open Golf Limited (KOGL) for an additional two years, reaffirming its role as the Official Airline Partner of the Magical Kenya Open. This collaboration aims to boost tourism in the country,…

In 2022, the Kenyan alcoholic beverages sector witnessed both volume and value sales expansion, riding on the coattails of a burgeoning youth demographic and a recovery phase following the stringent COVID-19 regulations that gave a much-needed boost…

Analgesics experienced a rise in unit prices due to inflationary pressure, which pushed up the price of imported medications and locally-produced options. Current value growth accelerated in 2023 as a result of this trend. Brand loyalty remains…

The away-from-home tissue and hygiene category in Kenya is a promising area with much potential for growth. Current volume and value growth is driven by the urbanisation trend with more businesses and services operating in urban centres. Following…

Baby and child-specific products was the home of controversy in Kenya in 2023. A lobby group, the African Centre for Corrective and Preventive Action (ACCPA), has filed a case seeking a ban on Johnson & Johnson baby powder in Kenya over alleged…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing…

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil,…

Beauty and personal care in Kenya grew in 2023, though volume sales slowed compared to previous review period years. The industry has witnessed a rise in internet-based enterprises offering diverse beauty and personal care treatments and items online…

Influences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that…

Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the…

The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…

Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…

The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…

In the Economic Freedom Ranking, Kenya falls in the bottom third globally, with its weakest performance in Trade Freedom and Fiscal Health. The low accessibility of higher education limits the availability of skilled labour, hindering the business…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

Carbonates in Kenya showed another impressive performance in 2023, with off- and on-trade volume sales increasing at robust rates. Favourable demographic trends, rising urbanisation and the expansion of the country’s middle class continued to…

In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…

Chocolate confectionery is set to see low retail volume growth in 2023, although current value growth is expected to be far higher, amidst inflation. Modern grocery distribution channels are important for sales of chocolate confectionery in Kenya,…