Latvia

Yoghurt and sour milk drinks recorded a drop in sales in 2023 as they remained rather expensive in the year following significant price increases in 2022. With economic uncertainty and declining purchasing power in Latvia, consumer demand for these…

Wound care is expected to see stagnant current value growth in 2023 after a period of fluctuation caused by the COVID-19 pandemic. Consumers have fully returned to outdoor activities and consequently, various minor injuries are fuelling sales of…

Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer…

Wine sales demonstrated good results in 2022 once pandemic-related restrictions had eased and consumers were able to pursue a greater degree of normality in their lives. Consumers returned to on-trade establishments in larger numbers in 2022…

There has been a strong increase in current value sale of weight management and wellbeing in 2023, although inflation has been a contributory factor pushing up prices. Consumers have resumed their active social lives and body image is a much higher…

Although vitamins are still witnessing solid current growth in 2023, demand is now subsiding after several years of dynamic performance during the pandemic years. Retail volume and current value sales are now substantially higher than pre-pandemic…

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In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

Latvia’s tobacco industry had a good year in 2022 as demand for cigarettes increased, largely as a result of more stringent efforts to curb the clandestine trade in illicit cigarettes smuggled into the country from Russia and Belarus, while closed…

Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a…

Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…

Inflation continues to have an impact on sweet spreads in 2023. While there is expected to be double-digit current value growth, constant value growth is expected to be minimal, with inflation cutting into profit margins. Volume growth is also…

While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…

In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of…

Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

Staple foods in Latvia in 2023 is enjoying a period of modest recovery, following the significant price inflation of 2022. Although some growth has been observed, it is primarily a rebound from the previous year's downturn. The industry overall…

The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…

Sales of sports drinks in Latvia grew well for the second consecutive year in a row, with off-trade volume sales recording positive growth. Sports drinks are an emerging category in Latvia, and the health and wellness trend is bolstering sales as…

2022 was a good year for the spirits category in Latvia following the relaxation of pandemic restrictions, with horeca establishments able to work at full capacity from March 2022. As a result, spirits sales grew significantly in the on- and…