Starting point for your international research

Passport is our award-winning market research knowledge hub. It supports teaching and research across many subjects. Use our research to answer your biggest questions. You have access to the same professional-level research database that successful companies rely on.

 
 

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Faculty

Incorporate our thought-provoking insights into your teaching and utilise our data for research projects and grant applications.

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Library Staff

Use our research to answer a broad range of inbound enquiries, extending way beyond the business school. 

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Students

Enhance your employability by becoming proficient using market intelligence widely used and trusted in the workplace. 

Almost 100% global coverage

Our research spans 210 countries and 99.9 % of the world’s consumers. Having on-the-ground analysts in 100 countries provides a localised understanding of diverse markets worldwide. 

Compare data across countries

We use the same methodologies across countries and categories, so you get consistent, comparable insights.

Learn what's driving trends

Use our analysis to find the stories behind your numbers. 
Shift your focus from what's happening to why is this happening.
  

Easy to use
and share

Our insights are easy to analyse and share with minimal training. 
Get answers from a source that leading companies rely on.

Encourage analytical thinking

Use Passport for many types of research assignments. Encourage students to create projects with real world relevance and develop the analytical skills that employers are looking for.  

  • Scenario planning and forecasting
  • Economic analysis
  • Risk assessment
  • Market entry studies
  • Product and brand strategy
  • Innovation
  • Competitor intelligence​ and industry benchmarking​ 
  • SWOT and PEST analysis​
  • Statistical modelling
  • Export strategy
  • Consumer segmentation and insight
  • Policy recommendations

These Passport use cases show how our research can be integrated into classroom teaching. Empower your students to support their ideas with robust evidence:

Passport enhances teaching and research across various disiplines, including: Business and Marketing​; Economics; Entrepreneurship​; Food and Drink Studies​; Fashion and Design; Sports Management; Tourism and Hospitality. 

Join hundreds of universities relying on Passport for international market research

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Widely used and trusted 

Passport is widely used and trusted by more than 800 universities, colleges and research centers worldwide, with 96% renewing their subscriptions each year.

Join them and thousands of organisations accessing our 50+ years of intelligence and insight.

Download our Academic brochure

Enhance students' employment prospects

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