Poland

In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the…

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

In 2023, inflation had a significant impact on personal accessories in Poland. The cost of living and average unit prices of essential items increased, leading Polish consumers to gravitate towards more affordable and durable products, especially in…

The affordability of lab-grown diamonds is a significant factor in their growing popularity in Poland. With prices up to 85% lower than natural diamonds of identical carat weight and grade, lab-grown diamonds present a cost-effective alternative for…

In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…