Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Qatar. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a…
In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…
The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021. Premiumisation…
Tissue and hygiene in Qatar registered positive growth in 2023 as population growth and the affluence of the local population underpinned rising demand and the ongoing shift towards more sophisticated value-added products. While the low birth rate…
A strict approach towards the sale of tobacco products and smoking in public and educational campaigns form the core of Qatar’s efforts to reduce smoking prevalence. Qatar has modernised and promulgated its tobacco laws in recent years and this…
Consumer health registered strong sales growth in Qatar in 2023 thanks to strong purchasing power and rising interest in leading healthy lifestyles. The country’s high obesity rate has combined with the sharpened focus on health and wellbeing that…
In 2023, Qatar is witnessing a surge in beauty and personal care, driven by a burgeoning interest in various grooming products and services. With a flourishing salon and spa industry offering an extensive range of treatments, Qatar's affluent…
In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…
Sales continue to rise in all snacks categories as population growth and high income levels support rising demand. Consumers are looking to healthier options at a time of spreading knowledge about the dangers of highly processed foods and their role…
In 2023, Qatar faces significant challenges following the end of the World Cup and the positive effects that had on the industry. Post-event, manufacturers are navigating efforts to sustain sales levels. For example, many food production companies…