Spain

Flavoured yogurt, which is the largest category, is seeing declining sales in retail volume terms in 2023. This in turn is leading to a small decrease in sales of yoghurt and sour milk products in 2023. The maturity of the category and generational…

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

Womenswear registered a weaker performance in 2023, with the rate of both volume and constant value growth slowing compared to the previous year. This was due to the high cost of living, which impacted disposable incomes. While the rate of inflation…

The challenges faced by the wipes category were similar to those affecting other tissue and hygiene products, with the inflation crisis causing a shift in consumer behaviour and priorities. The drop in demand for wipes was associated with the…

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

Although the Spanish economy is showing some positive signs compared to the pandemic years, its pace of growth is not as fast as expected, mainly dragged down by global challenges, the energy crisis, elevated inflation and growing interest rates. All…

Activity bands were popular at the start of the review period but these products have been declining at a double-digit pace in retail volume terms since the start of the pandemic, with this pattern strengthening in 2023. This trend is being driven in…

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Mobility survey, including the everyday transportation habits and attitudes of global consumers.

While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…

In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction…

Sales were hard-hit by COVID-19 in 2020, as most vending machines are located in consumer foodservice establishments, at public transport hubs, and in petrol stations, and movement restrictions and closures limited foot traffic to such venues. As…