Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned…
Beer saw a fairly flat performance in volume terms in 2022, when compared to the previous year. While on-trade volumes continued to edge towards their pre-COVID-19 levels, thanks to the removal of pandemic-related restrictions, off-trade sales were…
Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…
On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially…
Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…
Wine in Sweden saw a disappointing performance in 2022, thanks to a moderate decline in off-trade volumes. Sales flourished during the first year of the pandemic, having benefitted from minimal international travel and cross-border trade across much…