Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumer demand for chocolate confectionery has stabilised in 2023, with consumption shifting from bulk purchases in supermarkets to impulse small packs in convenience stores. Overall, volume sales of chocolate confectionery are nearing pre-COVID…
Gum sales have been recovering from the COVID-19 pandemic since the third quarter of 2022. During this period, consumers started venturing out of their homes and returning to their normal daily activities. In December 2022, the Taiwanese government…
Ice cream is seeing a noticeable slowdown in retail volume and current value sales in 2023, with sales normalising in foodservice following a strong year in 2022. Although single-portion ice cream sold in convenience stores has experienced a full…
Similar to other snack categories, the demand for savoury snacks, especially chips and puffed biscuits, continued to grow in 2022 due to home seclusion. As the country emerged from the pandemic, consumption shifted from larger or multi-pack options…
In 2023, consumer lifestyles began to return to normality after the COVID-19 pandemic, with the prevalence of home snacking consumption decreasing. Regular outings and social occasions led to a shift back to impulse snacking when on-the-go. This was…