Tunisia

Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products,…

The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…

Sales of analgesics in Tunisia are in decline in retail volume terms in 2023 which can be attributed to several factors. Firstly, there has been a stagnation in prices since 2019, which has limited the potential for revenue growth in the sector.…

Within away-from-home tissue and hygiene in Tunisia, away-from-home tissue is by far the largest product in terms of value sales and in 2023, it registered double-digit percentage current value growth, though constant value growth was more moderate,…

Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and…

In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and…

Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…

In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers.…

The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic…

The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw…

In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution…

While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…

In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable…

This report assesses the business environment in Tunisia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

Tunisia is currently grappling with a crisis in the supply of refined sugar, which first emerged in August 2022 and continued throughout 2023. This shortage has had a profound effect on the production of carbonates and subsequently on the overall…

The cheese sector in Tunisia has been facing challenges due to the presence of illicit trade and smuggled products in 2022 and 2023. Mainly sold in traditional grocery retailers, these smuggled cheese products come from popular brands such as Kraft,…

Chocolate confectionery has been impacted by shortages in the supply of sugar, much of which needs to be imported. The shortages have had a severe impact on the local chocolate confectionery industry, which is dependent on this raw material. Several…

There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period.

It was a negative year for cigarettes in 2022, with a significant fall in volume sales and with illicit sales accounting for over a quarter of volume sales – a figure that has been increasing since 2020. This was in spite of smoking prevalence…