Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…
This report examines the early impact and short-term outlook for the Coronavirus (COVID-19) global pandemic on the fmcg and services industries in India. The initial spike in demand for essential categories is expected to normalise post lock down,…