Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
As was the case throughout the review period, brands from womenswear, menswear and childrenswear have continued to enter apparel accessories and add more products to their established portfolios in the category in 2023. Argentina’s entrenched…
Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by…
US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and…
A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…
Retail sales of hosiery in Argentina have historically been concentrated in specialist stores. This is particularly the case with sheer hosiery items, which are mainly sold in outlets that also offer underwear, swimwear and nightwear. Similarly,…
While the worst cost-of-living crisis in decades is the main reason jeans is set to record a steep decline in retail volume terms in 2023, it also continues to be more exposed to the growing willingness of Argentinians to purchase second-hand clothes…
Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…
Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…
Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…