Population growth in Australia will be driven by positive natural change and net migration. The country has an immigration policy focused on economic development, attracting skilled workers to cities. The rise in live births will support spending in child-related segments in 2040. High living standards and universal healthcare will drive ageing, growing the 65+ population. As the population surges and urbanisation rises, Australia will become increasingly attractive as a consumer market.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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