Australia

Sydney maintains its position as Australia's most populous city, driving a strong consumer market. High internet connectivity enables 5G adoption and digital transformation in cities. Sydney leads in labour market and economic strength, while Perth,…

Australia is one of the freest economies in the world, with limited corruption and improving government finances. The economy is facing slowing growth and inflation continues to be high, but the export environment is becoming more favourable as…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…

While the impact of the pandemic continues to wane in Australia, consumers’ engagement with digital screens, such as computers and smartphones, remains high, increasing their exposure to blue light. With remote working blurring the line between work…