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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Colour Cosmetics in Australia

The performance of colour cosmetics in 2014 was driven by new product innovations (such as blur technology, long-lasting wear or instant results) with manufacturers investing heavily in this area to draw in consumers. Eyebrows have become a notable ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Deodorants in Australia

Consumers continue to prefer deodorants formulated with stronger protection, and the effectiveness and strength of products are the most influential factors in purchasing decisions. Brands marketed with clinical protection or 48-hour protection are ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in Australia

Depilatories grew by 2% in current value terms in 2014 as the improved offerings of do-it-yourself hair removal encouraged consumers to undertake these treatments in their own home rather than at a salon. New innovations in depilatories targeted ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Australia

Discount pharmacies continued to impact sales in 2014, with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Australia

Hair care manufacturers increasingly choose to use collaborations with designers and celebrities as a strategy to build awareness and attract new customers. In 2014, Henkel Australia collaborated with Claudia Schiffer on its Schwarzkopf Essence ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Australia

Total sales of men’s grooming in 2014 were affected by a drop in sales of men’s shaving products as beards, moustaches and stubble became more acceptable and fashionable in Australia. Fundraising effort Movember encouraged this trend, with the ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Oral Care in Australia

Oral care is well established in Australia, with all categories experiencing growth in 2014, leading to a total category increase of 3% in current value terms. Oral care products resonating well with consumers include those with multifunctional ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Australia

Beauty and personal care in Australia posted a similar growth in 2014 to the previous year, up by 3% in current value terms. Beauty and personal care faces significant pressure from parallel importing with discount pharmacies increasing their value ...

Jun 2015 | US$2,650 | Pages: 116 | Add to cart | View details

Country Report

Sets/Kits in Australia

Sets/kits posted 4% current value growth, with the majority of purchases made either for gifting or by consumers looking to trial a product range before making a full-price purchase. Consumers are drawn to sets/kits due to their value proposition, as...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Australia

Cosmeceutical skin care brands are gaining popularity in Australia, as consumers seek innovative and effective products that contain active ingredients. Cosmeceuticals combine cosmetic and pharmaceutical ingredients and their popularity comes as ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

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