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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Tea in Australia

Australians' growing appreciation of premium tea characterised the category in 2014. With more discerning palates, consumers in Australia shifted from mainstream tea to more premium tea products. This was clearly reflected in the declining value and ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Care in Australia

Product marketing and placement maintained the interest of air care consumers. Reckitt Benckiser teamed-up with a popular Australian TV show, ‘Better Homes and Gardens’, to promote its products. Meanwhile, Procter & Gamble’s Ambi Pur featured on a ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Australia

Well-established brands in bleach, such as Pental Products’s White King and Unilever’s Domestos, maintained their dominance in 2014. A loyal customer base saw demand for liquid bleach hold steady, largely due to price promotions, the perceived ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Australia

Automatic dishwashing outpaced hand dishwashing in 2014. Automatic dishwashing tablets registered the strongest current value growth of 9%. This growth was driven by premiumisation and new product innovations, such as Reckitt Benckiser’s Finish ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Australia

With over 6,000 known species of bugs in Australia, home insecticides are essential in order to stop pests infesting the home. Highly dependent on seasonal conditions, home insecticides benefited from a warm summer in 2013-2014, followed by a mild ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Australia

The consumer preference for liquid detergents continued in 2014. This was evidenced by an 11% increase in current value sales for concentrated liquid detergents, at the expense of concentrated powder detergents, which posted a 3% decline. In 2014, ...

May 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Home Care in Australia

In 2014, retail sales of home care grew by 2% in current value terms. Manufacturers responded to changing consumer needs and preferences, with the fastest-growing categories dominated by premium or specialist products. Retailers fuelled growth with ...

May 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Australia

Polishes attracted little interest from consumers and manufacturers alike. Current value sales decreased by 3% in both 2013 and 2014. These products largely reflect an era when considerable time was spent polishing furniture, shoes and floors. ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Australia

Multi-purpose cleaners, the largest subcategory in surface care, posted a 2% increase in current value sales in 2014 to reach A$102 million. The performance of multi-purpose cleaners was limited by the high growth in wipes and the trend towards ...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Toilet Care in Australia

In 2014, toilet care was characterised by relatively low levels of innovation and development. Brand extensions, packaging and the modernisation of label designs, with subsequent relaunches, were the primary tactical tools for advancing retail sales....

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

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