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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Packaging Industry in Australia

Due to a mixture of “portion control”, to avoid the onset of obesity, and the tendency of smaller packs to push premium cues, consumers are increasingly being attracted to smaller pack sizes. This is the primary means by which the growing preference ...

Dec 2014 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Toys and Games in Australia

Overall sales of toys and games in Australia were boosted by the launches of next generation consoles PlayStation 4 and Xbox One in November 2013. Following sharp declines from 2010 onwards, toys and games transitioned to growth as a result of strong...

Nov 2014 | US$1,100 | Pages: 43 | Add to cart | View details

Country Report

Eyewear in Australia

Eyewear in Australia achieved a modest performance in 2014, underpinned by consistent demand - products are largely necessities not choices. Many Australians require spectacles and contact lenses for vision correction, while sunglasses are an ...

Nov 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Spectacles in Australia

The rise of technology has encouraged a shift in distribution channels for spectacles as consumers gain increased confidence in the purchase of eyewear through the online channel. A growing trend in Australia is the separation of the eye test from ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Contact Lenses in Australia

The federal government announced its 2014/2015 budget in May 2014, which included a number of implications for optometry services. From January 2015, the government has reduced the Medical Benefits Schedule (MBS) rebate for all optometry services ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Fresh Food in Australia

Total volume of fresh food grew by 1% in 2013, with retail accounting for the lion’s share of consumption. Meat was the largest category, accounting for 40% of total volume in 2013.

Nov 2014 | US$1,100 | Add to cart | View details

Country Report

Jewellery in Australia

Branded jewellery is growing in popularity in Australia driven by consumer demands and reflected by the successes of branded jewellery companies such as Pandora and Tiffany & Co. Branded jewellers have the power to influence purchasing decisions and ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Australia

Despite subdued consumer confidence in Australia in 2014, personal accessories recorded current value growth at a marginally higher rate in 2014 compared to 2013, underpinned by the demand for higher-quality goods. Value growth outweighed volume ...

Nov 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in Australia

Growth in watches in Australia in 2014 was fuelled by watches in the higher priced segments (mid-high mechanical and mid-high quartz) indicating that consumers have developed an appreciation for higher quality watches. Watches is highly brand-driven,...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Writing Instruments in Australia

The increasing usage of electronic devices such as smartphones and tablets had a negative impact on writing instruments in 2014, as consumers opt for writing using their electronic tools rather than writing instruments. The relevance of pens and ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

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