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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Weight Management in Australia

The Australian population is amongst the most obese in the world. The Australian Bureau of Statistics claims that 63% of Australians over the age of 18 are either obese or overweight. It is little surprise, therefore, that the Australian market also ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Australia

Wound care increased by 4% in current value terms in 2014, to reach AUD128 million, which was slightly lower than the growth rate the previous year. Trade sources suggest that this was due to the maturity of the category and a lack of major new ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Global Briefing

Cider and Perry: Outlook and Opportunities

The cider/perry market has been registering some of the most dynamic growth rates over 2009-2014 and it looks far from slowing down. The category had been a significant player in the “craft”-positioned alcoholic drinks industry, especially in the US ...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Australia

Baby and child-specific products increased by 3% in current value terms in 2014, as parents continue to seek out specialised products for their babies’ and children’s skin due to its sensitive and delicate nature. While birth rates in Australia were ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Bath and Shower in Australia

Bath and shower products witnessed 2% current value growth in 2014 driven by new product innovations; it is now crucial for manufacturers to release new variants in order to deliver growth. Aggressive price promotions limited value growth during the ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Colour Cosmetics in Australia

The performance of colour cosmetics in 2014 was driven by new product innovations (such as blur technology, long-lasting wear or instant results) with manufacturers investing heavily in this area to draw in consumers. Eyebrows have become a notable ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Deodorants in Australia

Consumers continue to prefer deodorants formulated with stronger protection, and the effectiveness and strength of products are the most influential factors in purchasing decisions. Brands marketed with clinical protection or 48-hour protection are ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in Australia

Depilatories grew by 2% in current value terms in 2014 as the improved offerings of do-it-yourself hair removal encouraged consumers to undertake these treatments in their own home rather than at a salon. New innovations in depilatories targeted ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Australia

Discount pharmacies continued to impact sales in 2014, with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Australia

Hair care manufacturers increasingly choose to use collaborations with designers and celebrities as a strategy to build awareness and attract new customers. In 2014, Henkel Australia collaborated with Claudia Schiffer on its Schwarzkopf Essence ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details
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