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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Chocolate Confectionery in Australia

Chocolate confectionery is growing by 4% in current value terms in 2013, predominately driven by the growth of boxed assortments and specifically twist wrapped miniatures; the latter a category primarily composed of one brand, Cadbury Favourites. ...

Feb 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Confectionery in Australia

Mondelez Australia Pty Ltd leads chocolate confectionery in Australia with a 43% value share, through its ownership of the Cadbury brand. The popularity of the Cadbury brand in Australia is being given a boost due to the Joyville campaign, in which ...

Feb 2014 | US$1,900 | Pages: 71 | Add to cart | View details

Country Report

Dairy in Australia

Fonterra Brands (Australia) Pty Ltd ‘s Ski brand and Lion Pty Ltd’s Dairy Farmers are the two leaders in yoghurt and sour milk products with a 12% value share each, with Lion Pty Ltd’s Yoplait brand not far behind in 2011. Both Ski and Yoplait have ...

Feb 2014 | US$1,900 | Pages: 96 | Add to cart | View details

Country Report

Drinking Milk Products in Australia

Drinking milk products is growing by 4% in current value terms in 2013 up from the 3% growth experienced in 2012. Most of this growth is coming from categories outside of the mainstay of cow’s milk, the market for which is still adjusting to the ...

Feb 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Snack Bars in Australia

Snack bars had value growth of 2% in 2013, equal to the growth rate in 2012, although significantly down from the double digit growth of the two years prior. This double digit growth was largely due to a premiumisation trend that was led by Carman’s ...

Feb 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Spreads in Australia

Spreads faces a challenge due to the trend of Australian consumers not sitting down for breakfast, the primary consumption occasion for spreads. Value sales of jams and preserves, for example, experienced virtually no growth in 2013, following a ...

Feb 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Baked Goods in Australia

Baked goods saw current value growth of 6% in 2013, down from 8% in the preceding year. This was the third consecutive year of growth that was predominately seen in unpackaged/artisanal bread as both Coles and Woolworths revitalise their retail ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Bakery in Australia

Outside artisanal bread, George Weston Foods is the largest player in baked goods with 10% value share in 2013. This leadership is due to brands such as Tip Top, Abbott’s Village Bakery, Bürgen and Golden. George Weston Foods’ primary strength is in ...

Feb 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Biscuits in Australia

Australia has amongst the highest per capita consumption rates of biscuits in the world A$70.10 worth of biscuits per capita each year. The primary consumption occasion for biscuits is as a side dish for an afternoon cup of tea, colloquially known as...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Breakfast Cereals in Australia

Following two years of slow or negative growth, breakfast cereals had 5% value growth in 2013 whilst volume grew by 4%. This was despite a long-term trend of Australian consumers, particularly the younger generation, not having breakfast. This ...

Feb 2014 | US$900 | Pages: 61 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook