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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Hair Care in Australia

In 2013, Australian consumers shifted their focus to hair care products that protect, revitalise or moisturise hair, as focus was placed on treating dry or damaged hair. Claims such as intense repair, revitalisation, deep nourishing or hydration were...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Australia

Concerns about the effects of wrinkles, ageing and grey hairs are growing among men and they are more willing to take preventative measures by putting to use men’s grooming products. The morning ritual of shower, shave and shampoo is losing its ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Oral Care in Australia

Price promotions and aggressive discounting by Australia’s two major supermarkets led to value growth slowing down in the oral care category in 2013. Both Coles and Woolworths launched campaigns offering discounted prices on a range of everyday ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Beauty and Personal Care in Australia

Beauty and personal care in Australia achieved modest value growth of 2% in 2013 despite the threats of lower prices from internet retailing, aggressive price promotions and grey imports. Consumers appreciated the extensive discounts offered by ...

Jun 2014 | US$2,400 | Pages: 122 | Add to cart | View details

Country Report

Sets/Kits in Australia

Sets/kits recorded a modest 3% current value growth rate in 2013 thanks to its value proposition, as consumers have become more value-conscious now than they have been in the past. Sets/kits remains a popular choice for gifting, and provides a number...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Australia

Skin care products with several benefits are driving demand in skin care as consumers seek out functional, affordable products that save both time and money. The desire for multifunctional products is resulting in the cannibalisation of both skin ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Australia

Sun care carrying SPF50+ protection hit Australian shelves in mid-January 2013 as new regulations were passed by the Australian Therapeutic Goods Administration in November 2012 that approved the higher sun protection rating. Previously, sun care ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Australia

Baby and child-specific products grew by a modest 2% in current value terms in 2013, driven by the desire of parents to buy skin care products marketed specifically at babies and children. Parents have the perception that their babies or children ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Australia

Weather conditions affected sales of apparel in 2013. A warmer winter forced apparel retailers to run the end-of-season clearance sales earlier than usual as consumers did not purchase the 2013 winter collections. The warm weather resulted in high ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Direct Selling in Australia

Direct selling grew marginally in 2013 to be valued at A$1.4 billion. Growth remains muted as leading players such as Avon struggle to create a strong value proposition to consumers. Direct sellers rely on a network of representatives to fuel value ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

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