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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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          Country Profile

          Belarus: Country Profile

          Jul 2016

          The economy will contract for a second consecutive year in 2016. Belarus’ economy suffers from Russia’s slowdown, a slump in domestic demand, a decline in both exports and remittances and uncertainties resulting from the Ukraine conflict. Significant...

          US$150
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          Country Report

          Alcoholic Drinks in Belarus

          May 2016

          In 2015 the Belarusian alcoholic drinks market demonstrated a stronger decline in volume terms than in the previous year. Much of this performance stemmed from an increase in excise duties as well as ongoing difficult economic conditions in the ...

          US$2,100
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          Country Report

          Rtds/High-Strength Premixes in Belarus

          May 2016

          In 2015 economic conditions in Belarus worsened, as a strong crisis hit the country. However, unlike other categories of alcoholic drinks, the total volume sales of RTDs/high-strength premixes experienced an increase. This is because the demand for ...

          US$990
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          Country Report

          Spirits in Belarus

          May 2016

          Spirits total volume sales continued to decline for a fourth consecutive year, with the development constrained by output quotas and the rise in excise duties. In 2015 conditions of the Belarusian economy worsened, caused by the crisis in the main ...

          US$990
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          Country Report

          Wine in Belarus

          May 2016

          The key trend in the category during 2015 was economical consumption, which is resulting in declining sales in volume terms. The strongest contraction was seen in the largest category of non-grape wine, which fell by 21% in volume terms in 2015, ...

          US$990
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          Country Report

          Cider/Perry in Belarus

          May 2016

          Cider/perry remained a small category in 2015, due to the low development of the cider-drinking culture in Belarus. Having a choice between beer and cider/perry, the vast majority of consumers, including female consumers, still prefer beer. The ...

          US$990
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          Country Report

          Beer in Belarus

          May 2016

          In 2015 Belarusian authorities continued to create trade barriers to imported beer. On 27 August 2015 Belarus implemented compulsory state sanitary-hygienic examination of Ukrainian products, including beer. This measure paralysed Ukrainian beer ...

          US$990
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          Country Report

          Baby and Child-Specific Products in Belarus

          Apr 2016

          In Belarus, baby and child-specific products was largely affected by the declining economic performance, resulting in moderation of current value growth compared with the review period, and a consumer shift towards cheaper products. Moreover, the ...

          US$990
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          Country Report

          Bath and Shower in Belarus

          Apr 2016

          In 2015 the stable performance of bath and shower revolved around major categories such as bar soap and body wash/shower gel. Meanwhile, less developed categories showed signs of regression, recording slower growth than they did over the review ...

          US$990
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          Country Report

          Colour Cosmetics in Belarus

          Apr 2016

          In colour cosmetics consumers were largely focused on major categories in 2015. Meanwhile, producers were focused on new product launches, and considered this an effective way to attract consumers’ attention, as Belarusians continued to look for ...

          US$990
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          Country Report

          Deodorants in Belarus

          Apr 2016

          In 2015 deodorants proved to be a developed and stable category, resistant to economic turmoil. The major factor behind this was the general perception of deodorants being a necessary part of everyday hygiene, especially amongst the urban population....

          US$990
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          Country Report

          Depilatories in Belarus

          Apr 2016

          Depilatories is still developing in Belarus, and remains a significantly underperforming category. The major reason behind this is that a significant number of consumers perceive these products as unnecessary, even amongst those who carry out ...

          US$990
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          Country Report

          Fragrances in Belarus

          Apr 2016

          Despite the government’s efforts to limit increases in the prices of imported products at legislative level, this factor still was at the core of the value sales performance in 2015. The major factor behind this is that a significant share of sales ...

          US$990
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          Country Report

          Hair Care in Belarus

          Apr 2016

          The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to ...

          US$990
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          Country Report

          Men's Grooming in Belarus

          Apr 2016

          Men’s grooming continued its development phase in 2015, with further expansion of the product assortment. However, the economic slowdown had a moderating effect on its general performance, as men’s grooming products are still perceived as ...

          US$990
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          Country Report

          Oral Care in Belarus

          Apr 2016

          Due to the economic slowdown and the significant decrease in purchasing power, consumers traded down in oral care in 2015. However, interest in new products and developing categories persisted, although to a lesser extent compared with 2014....

          US$990
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          Country Report

          Beauty and Personal Care in Belarus

          Apr 2016

          High inflation significantly cut the purchasing power of Belarusian consumers in 2015, which resulted in a weaker current value performance compared with the review period. This situation was strongly driven by the depreciation of the local currency ...

          US$2,650
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          Country Report

          Skin Care in Belarus

          Apr 2016

          In 2015 most consumers switched their focus from natural skin care products towards value for money. Nevertheless, the strong focus of domestic producers on natural ingredients allowed this factor to impact consumer preference, but it became a ...

          US$990
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          Country Report

          Sun Care in Belarus

          Apr 2016

          In Belarus sun care products are not used on a regular basis, and are mainly bought during the summer, when going on holiday to the seaside or to hot countries. However, the slowdown in the economy and the sharp decline in consumers’ purchasing power...

          US$990
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          Country Report

          Away-From-Home Tissue and Hygiene in Belarus

          Mar 2016

          AFH tissue and hygiene development in 2015 was supported by an increasing number of hotels, offices and shopping centres in Belarus. The development of horeca infrastructure was speeded up by the ice hockey world championship, which took place in ...

          US$990
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