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Country Report

Baby and Child-Specific Products in Belarus

In Belarus, baby and child-specific products was largely affected by the declining economic performance, resulting in moderation of current value growth compared with the review period, and a consumer shift towards cheaper products. Moreover, the ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bath and Shower in Belarus

In 2015 the stable performance of bath and shower revolved around major categories such as bar soap and body wash/shower gel. Meanwhile, less developed categories showed signs of regression, recording slower growth than they did over the review ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in Belarus

In colour cosmetics consumers were largely focused on major categories in 2015. Meanwhile, producers were focused on new product launches, and considered this an effective way to attract consumers’ attention, as Belarusians continued to look for ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Deodorants in Belarus

In 2015 deodorants proved to be a developed and stable category, resistant to economic turmoil. The major factor behind this was the general perception of deodorants being a necessary part of everyday hygiene, especially amongst the urban population....

Apr 2016 | US$990 | Add to cart | View details

Country Report

Depilatories in Belarus

Depilatories is still developing in Belarus, and remains a significantly underperforming category. The major reason behind this is that a significant number of consumers perceive these products as unnecessary, even amongst those who carry out ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Fragrances in Belarus

Despite the government’s efforts to limit increases in the prices of imported products at legislative level, this factor still was at the core of the value sales performance in 2015. The major factor behind this is that a significant share of sales ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Hair Care in Belarus

The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Men's Grooming in Belarus

Men’s grooming continued its development phase in 2015, with further expansion of the product assortment. However, the economic slowdown had a moderating effect on its general performance, as men’s grooming products are still perceived as ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Oral Care in Belarus

Due to the economic slowdown and the significant decrease in purchasing power, consumers traded down in oral care in 2015. However, interest in new products and developing categories persisted, although to a lesser extent compared with 2014.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in Belarus

High inflation significantly cut the purchasing power of Belarusian consumers in 2015, which resulted in a weaker current value performance compared with the review period. This situation was strongly driven by the depreciation of the local currency ...

Apr 2016 | US$2,650 | Add to cart | View details
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