Bolivia

Yoghurt is expected to register healthy current value and volume growth in 2023, while value sales for sour milk products continue to be negligible. Whereas before yoghurt was perceived as a non-essential premium product, it is increasingly becoming…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has…

The popularity of Argentine wine imports has experienced a significant surge in 2022, building on a trend that began in 2020. The fluctuations in the Argentine currency have been advantageous for local importers, resulting in lower prices for…

Weight management and wellbeing is expected to register an increase in current value sales, though growth in volume sales is expected to be minimal. Rising inflation as a result of a sharp decline in foreign currency reserve is pushing up prices,…

Vitamins are expected to be the worst performing consumer health product in 2023, with a significant decline in volume sales. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a…

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Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…

Bolivia claims to have the lowest inflation rate in the world and it has managed to achieve this by continuing to have a fixed exchange rate against the dollar. Besides the fixed exchange rate, Bolivia’s subsidies for key products have also helped…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

Sweet spreads are expected to register a decrease in volume sales in 2023. Part of this decline is due to the widespread availability of smuggled sweet spreads in outdoor markets. Smuggling has increased significantly in recent years. Bolivia’s fixed…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have…

Sun care was the best forming beauty care product in Bolivia in 2023, with double-digit current value and volume growth. Consumers are increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw…

With the outbreak of the COVID-19 pandemic, the consumption of sugar confectionery products did not migrate to home consumption with the same frequency as other snacks such as ice cream or chocolate confectionery, which negatively impacted sales.…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

In 2023, sports nutrition is expected to register a slight increase in current value sales, though constant value sales are expected to fall, as rising costs hit profitability. While Bolivia has managed to protect itself to a large extent from…

Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to…

The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate…