Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…
Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…
With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…
In 2023, Brazil’s GDP growth decelerated slightly, to 2.9%, but outperformed the Latin American average, driven by robust domestic demand. Furthermore, the country’s inflation rate fell to 4.6%, due to high interest rates and lower commodity prices.…
This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…
A significant trend towards sustainable plastic items was evident in Brazilian homewares in 2023. As consumers prioritised sustainability, the demand for homewares with reduced environmental impact surged, driving further innovation and adoption of…
Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…
In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories…
In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023,…
In 2023, accelerating value sales growth of pots and planters in Brazil was underpinned by many factors. As the economy rebounded post-pandemic, heightened disposable incomes prompted a renewed inclination towards discretionary spending, notably on…