Brazil

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…

Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…

With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…

In 2023, Brazil’s GDP growth decelerated slightly, to 2.9%, but outperformed the Latin American average, driven by robust domestic demand. Furthermore, the country’s inflation rate fell to 4.6%, due to high interest rates and lower commodity prices.…