Brazil

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

Fragrances emerged as the driving force behind the growth of the beauty and personal care industry in 2022, a year marked by the resurgence of demand for discretionary products, increases in prices, and the return of socialisation. With double-digit…

The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…

The predominantly hot weather and the great cultural importance attributed to personal hygiene and fragrance drove the consumption of deodorants in Brazil in 2022, which is the second largest global market for the category. Concern with personal…

Sales of colour cosmetics rebounded in current value terms in 2022, experiencing growth after three consecutive years of decline, driven by the return to socialisation, the lifting of mask mandates, and the full resumption of in-person activities.…

The year 2022 was marked by the complete resumption of in-person activities after the pandemic in Brazil. Offline classes resumed, and hybrid/in-person work arrangements were implemented; along with other activities outside the home this created a…

Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco…

The year 2020 saw a poor performance for cigars, marked by a rapid and significant increase in the dollar exchange rate. In addition, the limited opportunities for socialising due to the pandemic resulted in fewer occasions for smoking cigars.…

In 2022, cigarettes in Brazil observed a sustained shift in consumer preference, as economy cigarettes gained share from mid-priced cigarettes. This change can be attributed to growing price sensitivity amongst consumers, and their perception of…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The São Paulo in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The São José dos Campos in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Salvador in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Rio de Janeiro in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Recife in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Porto Alegre in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Manaus in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Goiânia in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…