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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Computers and Peripherals in Canada

Computer sales at the end of the review period continued to be characterised by portability and mobility, with tablets taking the lead in growth. It is no surprise that desktops continue to drop, with an expected decline of 5% in retail volume terms ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Canada

Steady growth in home audio and cinema over the review period led to high household penetration and declining demand as replacement cycles are long and the installed base of upgraded or new equipment has largely been played out in major retail ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in Canada

Sales of digital cameras and camcorders struggled in 2013 as they continue to face stiff competition from increasingly high quality cameras on smartphones and tablets. New models of smartphones feature cameras that range from low resolution three ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Canada

In-car entertainment faces mounting challenges on several fronts as penetration of GPS devices and smartphones continues to climb. The expansion of multi-feature devices in mobile technology and services present additional challenges. Navigation ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Canada

Smartphone growth in 2013 slowed considerably from the peak rates registered over 2009-2011 as penetration rates increased, and the category became as reliant on upgrades as it is on new sales. The smartphone penetration rate for mobile phones in ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Canada

Known formally as Bill 60, the Wireless Services Agreements Act, 2013, the new provisions to the Consumer Protection Act (CPA), received Royal Assent and were implemented in December 2013. Also known as The Wireless Code, the new legislation ...

Oct 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Portable Players in Canada

Portable players saw retail sales decline at the end of the review period as smartphones cannibalised demand. Multi-function trends and the use of smartphones for what was once the domain of single-use devices impacting this segment, similar to ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Canada

In 2013, foodservice value sales of street stalls/kiosks rose by 3% in current terms to reach C$507 million. Growth was sustained by independents, which posted increases of 2% in transactions and 1% in outlet terms, supported by the changed ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Canada

In 2013, foodservice value sales grew by 4% in current terms to reach C$2.1billion. The popularity of this foodservice type remains high in Canada. Steady urbanisation and increasingly busy lifestyle of many Canadian households are aiding consistent ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Canada

In 2013, cafés/bars grew by 3% in current value sales terms to reach C$5.1 billion. Growth slowed due to the maturity of this foodservice type and strong competition among chains. All types posted foodservice value sales growth in 2013. Chained ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Canada

In 2013, consumer foodservice in Canada recorded a 1% increase in the number of outlets. Standalone captured a 72% share of outlets. Stand-alone outlets tend to be in core urban and suburban locations, and all foodservice types house stand-alone ...

Oct 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Canada

Post-recession consumer behaviour remains an issue in Canada. Full-service restaurants struggled in the early review period, although the category appears to have emerged from stagnation. In 2013, foodservice value sales rose by 3%, following 2% ...

Oct 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice in Canada

Consumer foodservice in Canada registered positive value sales growth in 2013. While the industry developed overall, improving on the 2012 growth performance, foodservice types did not perform equally. Asian fast food was one of the top performers, ...

Oct 2014 | US$1,900 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Canada

In 2013, self-service cafeterias registered a very modest increase of under 1% in current value sales to reach C$599 million. This foodservice type continued to be marginalised in an increasingly competitive industry. The inability of some operators ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beer in Canada

Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires ...

Oct 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Cider/Perry in Canada

Cider registered strong growth in 2013, as lifestyle-driven consumer demand favoured fruit-based refreshment drinks. While the popularity of malt-based beverages continued to wane, consumers increasingly turned to fruit beverages such as cider and ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in Canada

While the overall growth in volume of alcoholic drinks sales remained weak, value growth maintained positive momentum across most product categories in 2013. Continuing trends towards premium products and products perceived as of higher quality fed ...

Oct 2014 | US$1,900 | Pages: 106 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Canada

As the popularity of wine, craft beer, high-end spirits and cider continues to increase, RTD/high-strength premixes are being passed by. The RTD/high-strength premix market attracts a younger demographic, including millennials and 18-24 year-olds, ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Spirits in Canada

Over the review period, the consumer preference for higher end spirits continued to gain momentum, with quality over quantity defining demand. Producers focused on variety, such as flavoured spirits and vintages, taste and social experience in ...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Canada

Wine – including fortified, sparkling, non-grape and still light grape wines – grew by 3% in volume and 5% in value in 2013, reaching 506 million litres and C$11.0 billion. An ageing population that is characterised as sophisticated and ...

Oct 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Dog Food in Canada

Growth in total dog food volume sales in 2014 looks set to remain relatively modest overall, and only equal that recorded in 2013. Volume growth will be hampered slightly by the fact that growth in Canada’s pet dog population has slowed in recent ...

Aug 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cat Food in Canada

Cat food maintained its positive development in 2013, with total volume and current value growth rates topping those recorded in 2012. Volume sales were bolstered by continued growth in Canada’s pet cat population. At the same time, current value ...

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Canada

Other pet food volume sales declined by 2% in 2013, maintaining the negative trend observed since 2009. A modest improvement in this regard is projected for 2014, when volume sales are expected to remain static. The main factor that has undermined ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in Canada

Growth in total pet products current value sales in 2013 was up slightly on 2012. Aside from continued growth in Canada’s total pet population, the main factor behind this improvement was the pet humanisation trend. Strongest among (but not limited ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Canada

Growth in total pet care current value sales in Canada in 2014 is expected to top that recorded in 2013, and also surpass the review period CAGR. Aside from modest growth in the local pet population, this improvement will be underpinned by rising ...

Aug 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Tobacco in Canada

The overall smoking prevalence in Canada continued to gradually decrease, although rates of decline flatlined somewhat as hardcore smokers sustained their habit. Nonetheless, an ageing population and ongoing health campaigns to draw attention to ...

Aug 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Smokeless Tobacco in Canada

Smokeless tobacco fell by 3% in retail volume sales in 2013 reaching 266 tonnes. Different types of smokeless tobacco all suffered from loss more or less. In Canada, smokeless tobacco is niche offering limited products and an increasingly limited ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Smoking Tobacco in Canada

Overall in Canada, consumers are losing interest in smoking tobacco. Relevant products were difficult to find. The retail volume sales of smoking tobacco continued to decline in 2013 due to multiple factors – preference for more affordable and ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cigarettes in Canada

The overall smoking prevalence in Canada continued to gradually decrease. However, smoking rates stagnated somewhat after years of strong decline. In 2013, the smoking prevalence decreased to 16%. In addition, according to the latest results from ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Cigars in Canada

Cigars declined by 2% in value and by 1% in volume sales in 2013, reaching 227 million sticks and C$666 million. Industry sources indicate that the ageing population and the preference for more affordable tobacco products, such as cigarettes, ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

Consumers gained more confidence as the Canadian economy held steady, thereby supporting more spending on beauty and personal care. The improved consumer confidence helped the sales of premium products, which witnessed growth ahead of the overall ...

Aug 2014 | US$2,400 | Pages: 120 | Add to cart | View details

Country Report

Sets/Kits in Canada

In 2013, volume sales of sets/kits increased by 2% while retail value sales of kits/sets increased by 5% to reach C$342 million, which indicates that value growth is caused by the increase of unit price as well as the sales volume. Canadians like ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Skin Care in Canada

In 2013, current value sales of skin care grew by 4% to reach C$1.8 billion. Canadians – women and increasingly men - are paying attention to their skin’s appearance. It is an essential part of most women’s daily routine, and men are increasingly ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Sun Care in Canada

Overall, retail value sales of sun care in Canada declined in 2013 by 1% and by 3% in volume to total C$170 million. Poor summer conditions were the main culprit behind weak demand. All in all, however, Canadians are well aware of the risks of sun ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

Overall, retail sales of baby and child-specific products in Canada witnessed only a modest increase in value, at a little over 1% in current value to reach a total of C$262 million. Volume sales were slow across most of the category. The key ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bath and Shower in Canada

The growth rate of bath and shower stood at 2% in current value sales in 2013. The category is saturated full of diverse products, although some brands continued to launch new products which a focus on functional or scent innovations. Meanwhile, the ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Colour Cosmetics in Canada

Colour cosmetics remained dynamic with product development and marketing support seeking to attract consumers to more advanced and/or more fun formulations and products. All in all, in 2013 retail sales grew by 4% in current value terms, which should...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Canada

In 2013, deodorants grew by 3% in current value terms reaching C$350 million. The growth in deodorants’ value sales was mainly driven by product development. Volume sales however, showed only modest increases, mostly in line with population growth. ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Canada

In 2013, current value sales of depilatories grew by 1% reaching C$204 million. While an important part of the personal care routine in Canada for many women, depilatories did not experience dramatic growth in value sales due to a host of factors, ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Canada

In 2013, fragrances registered a 2% increase in current value sales reaching C$722 million while volume sales marginally increased. The growing demand for premium fragrances led to an increase in unit price, which also enhanced total value sales. ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Canada

Men’s grooming was the focus of manufacturers’ and retailers’ attention over the review period as a category that offers potential for growth and development, especially in view of highly developed and mature beauty care for women. As men in Canada, ...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Oral Care in Canada

Focus on oral care as a part of daily routine remains strong in Canada. The high cost of professional dental treatments, as well as the increasing focus on beautiful teeth contributed to demand and value growth of oral care. At the same time, adding ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Canada

Despite high levels of household debt, Canadian consumers appear relatively confident when it comes to their personal finances. Overall, Canadian consumers believe they are faring well, at least better than their counterparts south of the border. ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Travel and Tourism in Canada

Canada’s tourism industry managed to post growth in 2013 despite many economic challenges, including slow GDP growth, sustained high levels of unemployment, high value of the Canadian dollar in 2013 and resulting tepid level of consumer confidence. ...

Jul 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Tourism Flows Domestic in Canada

Although domestic travel posted gains in 2013, the pace remained moderate as Canadians struggled with the slow economic recovery. Employment and GDP edged up in 2013, providing a measure of improvement and modest gains in consumer confidence, ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in Canada

As economic recovery remains elusive in the US and EU, inbound trends for Canadian tourism continue to shift. Inbound flows from European countries, the traditional strong markets for visitors to Canada, declined in 2013, with visitors from the UK ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details
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