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Canada

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada.

Canada StatisticsConsumer Lifestyles in Canada

Canada Country BriefingsFuture Demographics: Canada in 2030

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    Strategy Briefing

    City Travel Briefing: Vancouver

    Apr 2017

    Vancouver is rapidly becoming a gateway to Asia Pacific, as a result of its aggressive airport expansion and tourism campaigns that focus on promoting the city as an all year-long international destination in targeting countries. 2016 was the city’s ...

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    Country Report

    Baby and Child-Specific Products in Canada

    Apr 2017

    The category’s current value growth of 2% in 2016 was in line with the review period average. The baby and child-specific category in Canada is mature, with sales predominantly driven by population growth and unit price increases....

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    Country Report

    Bath and Shower in Canada

    Apr 2017

    The category’s current value growth of 1% in 2016 was slightly weaker than the review period average. This was a result of the growth of bath additives and body wash/shower gel being offset by declines in bar soap, intimate washes and talcum powder....

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    Country Report

    Colour Cosmetics in Canada

    Apr 2017

    In the face of heavy competition, manufacturers have sought to increase the functionality of their products in order to differentiate themselves. Products like Olay Total Effects 7 in One CC Cream are prime examples of this trend. In addition to the ...

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    Country Report

    Deodorants in Canada

    Apr 2017

    The category’s current value growth of 1% in 2016 was slightly weaker than the 2% CAGR of the review period. This was largely down to the heavier decline posted by deodorant roll-ons....

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    Country Report

    Depilatories in Canada

    Apr 2017

    The hair removal business in Canada is undergoing a period of change. New technologies such as laser hair removal have become more popular. At the same time, hair removal salons have been opening in urban and rural areas across the country....

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    Country Report

    Fragrances in Canada

    Apr 2017

    The category’s current value growth of 1% in 2016 was slightly weaker than the 2% CAGR of the review period. While premium fragrances recorded a solid 3% current value CAGR over 2011-2016, mass fragrances suffered from strong competition, posting a ...

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    Country Report

    Hair Care in Canada

    Apr 2017

    In a mature category with a wide variety of products, manufacturers are seeking to differentiate their offerings from those of their rivals. For example, under its Pantene Pro-V line, Procter & Gamble offers a wide range of products. In the shampoo ...

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    Country Report

    Men's Grooming in Canada

    Apr 2017

    As the popularity of male-specific products continues to grow, retailers and manufacturers are looking for ways to grow their share of sales. One of the core methods of promoting new products has been the expansion of “men’s zones” in stores. In the ...

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    Country Report

    Oral Care in Canada

    Apr 2017

    In a highly competitive category, brand manufacturers are focusing on developing new products with additional functionality. For example, under its Crest brand, Procter & Gamble offers Crest Pro-Health Advanced, which targets issues such as cavities,...

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    Country Report

    Beauty and Personal Care in Canada

    Apr 2017

    The Canadian beauty and personal care market remained stable in 2016, with current value growth largely in line with the review period average. The market was largely sheltered from the uncertainty seen in the wider Canadian economy, with a number of...

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    Country Report

    Skin Care in Canada

    Apr 2017

    With an ageing population, demand for anti-agers and products with anti-ageing properties continued to grow in 2016. Anti-agers posted current value growth of 4% to reach sales of CAD588 million. This growth was a result of skin care players ...

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    Country Report

    Sun Care in Canada

    Apr 2017

    Sun care is experiencing an increasing level of competition from skin care and colour cosmetics. In an effort to differentiate themselves from their competitors, many manufacturers of moisturisers and foundations have added SPF UV protection benefits...

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    Country Report

    Adult Incontinence in Canada

    Apr 2017

    Adult incontinence continued to gain momentum in 2016 as value sales increased by 10% in current terms and volume sales increased by 8%. This growth was supported by the ageing of Canada’s population and the increasing consumer awareness of adult ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Canada

    Apr 2017

    Away-from-home (AFH) tissue and hygiene witnessed current value growth of 2% in 2016. During the year, the Canadian travel and tourism industry continued to benefit from the lower exchange value of the Canadian dollar and cheap fuel prices. Increased...

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    Country Report

    Nappies/Diapers/Pants in Canada

    Apr 2017

    Demand for nappies/diapers/pants in Canada is already relatively mature and the category now has limited growth potential. Per capita usage of nappies/diapers/pants among children aged up to 36 months was 981 units in 2016 and the category has almost...

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    Country Report

    Tissue and Hygiene in Canada

    Apr 2017

    Tissue and hygiene continued to register moderate growth rates in 2016. As a mature market, growth rates in tissue and hygiene are highly correlated with population growth. Most categories within the tissue and hygiene market are non-discretionary ...

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    Country Report

    Retail Tissue in Canada

    Apr 2017

    Retail tissue recorded 2% current value growth in 2016 as volume growth remained modest but stable at 1%. Volume growth in retail tissue is being mainly supported by population growth as demand in the category is already saturated. Annual per capita ...

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    Country Report

    Sanitary Protection in Canada

    Apr 2017

    In recent years, volume growth rates in sanitary protection in Canada have been negatively impacted by the ageing of the female population. Annual per capita use of sanitary protection in Canada in 2016 was 203 units among women aged from 12 to 54. ...

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    Country Report

    Wipes in Canada

    Apr 2017

    Wipes saw modest current value growth of 2% in 2016 and this growth was driven by the rising need for convenience among consumers. The effects of this trend are more obvious in home care as wipes are widely accepted as a substitute for surface care ...

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