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Market Research on Canada

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada.

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Euromonitor Canada reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Landscape: Canada

Canada ranks among the countries with the highest internet penetration rates in the world, and boasts a well-established telecom market, characterised by early adoption. Operators continue to invest in advanced LTE services, boosting tablet and ...

Jun 2016 | US$250 | Pages: 6 | Add to cart | View details

Country Briefing

Households: Canada

Canada is primarily an urban market, although houses with many rooms remain the main type of dwelling for households. No-kid households continue to expand rapidly, driving the demand for discretionary spending, while restraining market growth in the ...

Jun 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Canada

Rapid changes in technology continue to impact 100% home delivery/takeaway. Third party online ordering and delivery services are seeing dynamic growth as consumers seek more convenient ways to access consumer foodservice. Sites such as Orderit.ca, ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Canada

Competition remains fierce in specialist coffee shops in Canada, with this channel also facing strong competition from fast food, with players such as Tim Hortons having a strong focus on quality. The growing need to maintain a point of difference is...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Canada

Canadian consumers are proving increasingly discerning when it comes to deciding where to eat out. This is partly due to a strong health and ethics trend among consumers, partly due to population ageing, with a growing focus on natural, safe and ...

Jun 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Fast Food in Canada

The leading players in fast food focused on upgrading their offer in 2015. This was due to growing consumer demand for high-quality, healthy and ethical options and a growing interest in local provenance. A&W for example switched to organic and ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Full-Service Restaurants in Canada

Full-service restaurants are increasingly seeking to differentiate themselves by focusing on provenance. There was notably a growing emphasis on locally-produced food at the end of the review period, with this being highly attractive to many ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Canada

Consumer foodservice saw current value growth in line with the review period CAGR in 2015, while transaction volume growth also remained good. Sales are benefiting from busy consumer lifestyles and a strong premiumisation trend, with consumers ...

Jun 2016 | US$2,100 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Canada

Self-service cafeterias is a minor channel in consumer foodservice, accounting for just 1% of overall value sales in 2015 and seeing below-average current value growth. Overall, this channel is struggling, as it failed to match the levels of ...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Canada

Millennials are the driving force behind food truck sales growth in Canada. These young consumers are meanwhile interested in distinctive offerings, with this benefiting independent players. In order to appeal to this consumer group, players are ...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Canada

Canada is a resource-rich country and has a stable business environment. Lower oil prices have adversely impacted its export revenue and investment. The government aims to stimulate consumption and investment in the economy by the introduction of a ...

Jun 2016 | US$250 | Pages: 15 | Add to cart | View details

Country Report

Beer in Canada

Total volume sales of beer grew by 1% in 2015 to reach 2.4 billion litres. This can be considered a reasonable performance given the category’s maturity and struggles in recent years, largely due to an older demographic favouring more sophisticated ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in Canada

Cider/perry recorded total volume growth of 22% and current value growth of 26% in 2015 to reach sales of 44 million litres and C$356 million. Although slower than the 25% volume gain achieved in 2014, this was still an impressive performance.

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Alcoholic Drinks in Canada

Canadian consumers are gravitating towards unique food and drink products which offer an interesting experience, with this trend also spilling over into alcoholic drinks. Prominent examples include craft beer characterised as local small-batch ...

Jun 2016 | US$2,100 | Pages: 95 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Canada

In 2015, RTDs/high-strength premixes recorded total volume growth of 3% and current value growth of 4% to reach sales of 72 million litres and C$983 million. This represented a continuation of the category’s recovery following the declines witnessed ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Canada

Total volume sales of spirits grew by 1% in 2015 to reach 161 million litres. This modest performance was in line with the growth seen in previous years, with sales hindered by unfavourable demographic changes and already high per capita consumption....

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Wine in Canada

Total volume sales of wine increased by 4% in 2015 to reach 546 million litres. Similar to previous years, favourable demographic changes, continued consumer education and demand for unique and authentic products provided an overall favourable ...

Jun 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Briefing

Business Dynamics: Canada

Canada’s business environment is extremely favourable, with consistently high rankings across major indicators. This is combined with a highly educated populace and relatively healthy employment rates. Benign tax and regulatory landscapes have ...

May 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Income and Expenditure: Canada

Against a backdrop of lower global crude oil prices, growth of per capita gross income and spending in Canada is expected to remain under pressure in the short run. Canada’s rising housing costs are leading to an increase in the share of ...

May 2016 | US$250 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

In 2015 baby and child-specific products increased by 1% in current value terms in the Canadian market, to reach C$269 million. Apart from the quality of products, parents also place a great deal of attention on convenience of use. This relates not ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Canada

In 2015 retail sales of bath and shower products increased 1% in current value terms, to reach C$962 million. Consumers continued to search for new scents, multifunctional products (with extra moisturisation, exfoliation, anti-ageing and firming ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Canada

Colour cosmetics saw an increase of 2% in current value terms in 2015, to reach C$1.7 billion. Fashion trends, combined with new technology, led to continuing healthy demand for colour cosmetics. The combined effect of fashion and new product ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Canada

In 2015 deodorants increased by 1% in current value terms, to reach C$356 million. In Canada deodorants is a highly mature category, and lacks development in most respects, since it is highly homogenous. Such products have highly inelastic demand ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in Canada

Depilatories declined by 1% in current value terms in 2015, falling to C$198 million. Depilatories in Canada is highly mature and very competitive. Growth is driven by innovations and added-value from manufacturers, since depilatories is mature and ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Canada

In 2015 current value sales of fragrances increased by 4%, to reach C$892 million. Overall, the fragrances category remains characterised by high levels of dynamism, especially in terms of niche fragrances and limited editions, as well as designer ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Men's Grooming in Canada

In 2015 men’s grooming recorded 1% current value growth. Sales were negatively affected by the 3% current value decline in men’s shaving, as beards, moustaches and stubble became more acceptable and fashionable in Canada. The category is saturated, ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in Canada

Oral care recorded current value growth of 2% in Canada in 2015, to reach C$1.1 billion. Over the review period, consumers took greater interest in their oral health, which saw them supplement their oral hygiene routine of toothbrushes and toothpaste...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

In Canada the economic performance remains soft, as the Canadian dollar keeps dropping. The retail price of beauty and personal care products showed slight growth in 2015, affected by inflation, as well as the low Canadian dollar. Despite intense ...

Apr 2016 | US$2,650 | Pages: 120 | Add to cart | View details

Country Report

Skin Care in Canada

Skin care registered growth of 4% in current value terms in Canada in 2015, to reach C$2.0 billion. With solid growth recorded in skin care in Canada over the review period, manufacturers faced strong competition to gain share in what was an ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Canada

In 2015 sun care saw a current value decline of 2%, to reach C$188 million. The performance of sun care in Canada is strongly influenced by the weather. Although constant education has increased consumer demand for sun protection even on cloudy days,...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Canada: Country Profile

The economy’s sluggish performance reflects a highly imbalanced regional situation. The fall in oil prices along with a significant drop in capital spending in the energy sector are drags. Modest support comes from the more diversified parts of the ...

Apr 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Canada

Away-from-home (AFH) tissue and hygiene posted current value growth of 2% in 2015. Unfavourable economic conditions in 2015 caused businesses and offices to remain conscious of budgets and expenditure on non-essential goods, such as tissue products. ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence products is supported by the growing ageing population in Canada. The number of people over the age of 65 grew by 4% in 2015 to over 5.7 million and by 21% since 2010 compared to 1% and 5.5% growth rates over the same periods ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Canada

The birth rate in Canada remained low at 10,900 persons in 2015, which is lower than it was in 2014. Whilst the number of children in the 0-3 age group slightly increased in 2015, low population growth of children remains the biggest factor that ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Canada

Overall tissue and hygiene demonstrated moderate growth in 2015, largely supported by the growth of incontinence products. The tissue and hygiene category in Canada is very mature, and highly penetrated, with these products often seen as basic ...

Apr 2016 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Canada

Given the essential nature of retail tissue paper products to households, matched by a relatively low level of development and innovation in the marketplace, the retail sales performance in 2015 was buoyed by organic macro factors, such as population...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Canada

The sanitary protection category continued to be challenged in 2015 with a slightly declining number of female population aged 12-54 in 2015 and increased price competition amongst manufacturers due to the higher production costs. Despite modest 2% ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Canada

The convenience and ease of use of impregnated wipes supported a 2% increase in current value in 2015, although sales continued to slow in terms of annual growth rate in an ongoing trend since 2006. Wipes is seeing growth especially in all-purpose ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Better For You Beverages in Canada

BFY beverages, which consists primarily of reduced sugar and reduced caffeine beverages, declined by 2% in current value terms in 2015, resulting in sales of C$1.4 billion. This is a continuation of the stagnation BFY beverages has experienced since ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Better For You Packaged Food in Canada

BFY packaged food, comprising mainly BFY reduced carb, reduced fat, reduced salt and reduced sugar packaged food, declined slightly in 2015 in current value terms and maintained a size of C$5.9 billion. Rising concerns over excessive intake of fat, ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Food Intolerance in Canada

Sales of food intolerance packaged food, including chiefly lactose-free dairy and ice cream and baby food, gluten-free baked goods, biscuits and breakfast cereals, grew healthily at 6% in current value terms and reached C$502 million in 2015. The ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Canada

FF beverages registered 3% current value growth compared with 2014 to reach sales of C$1.3 billion in 2015. FF hot drinks has seen a positive value performance since 2013, driven by the rising popularity of FF tea that is viewed as being more natural...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Canada

FF packaged food, including mainly probiotic dairy-based yoghurt, fortified/functional milk, confectionery, breakfast cereals and baby food, saw value sales grow modestly at 2% in current value terms and reach C$2.2 billion in 2015. Consumer desire ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Canada

NH beverages recorded current value sales of C$5 billion in 2015, a 4% increase from 2014. The ongoing strong growth of NH hot drinks contributed to this performance, specifically the rising popularity of NH tea that is viewed as being more natural ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Canada

NH packaged food, including NH high fibre food, NH snack bars, NH sweet and savoury snacks, NH oils and fats, NH honey, NH sour milk products, NH soy products and NH rice, increased by 3% in current value terms to reach C$4.6 billion in 2015. Over ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Canada

Organic beverages recorded sales of C$452 million in 2015, following 9% growth in current value terms. The consistent, robust growth of beverages has been in place for a number of years, suggesting strong consumer backing and expanding product ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Health and Wellness in Canada

The awareness of the role of food and beverages in health, and the health benefits of these products and their ingredients, are helping to drive consumer interest in health and wellness products, including food intolerance, organic, ...

Apr 2016 | US$2,100 | Pages: 115 | Add to cart | View details

Country Report

Organic Packaged Food in Canada

Organic packaged food, comprising mainly organic dairy, bread, breakfast cereals, ready meals and baby food, as a whole grew 3% in current value terms to reach C$1.1 billion in 2015. This was a further acceleration from the previous year. In many ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in Canada

Apparel accessories continued to experience steady and moderate growth in 2015, as the category offers staple items for Canadian wardrobes, driven by seasonal changes and trends in style and fashion. Further contributing to growth was the increase in...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details
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