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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Travel and Tourism in Canada

Canada’s tourism industry managed to post growth in 2013 despite many economic challenges, including slow GDP growth, sustained high levels of unemployment, high value of the Canadian dollar in 2013 and resulting tepid level of consumer confidence. ...

Jul 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Tourism Flows Domestic in Canada

Although domestic travel posted gains in 2013, the pace remained moderate as Canadians struggled with the slow economic recovery. Employment and GDP edged up in 2013, providing a measure of improvement and modest gains in consumer confidence, ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in Canada

As economic recovery remains elusive in the US and EU, inbound trends for Canadian tourism continue to shift. Inbound flows from European countries, the traditional strong markets for visitors to Canada, declined in 2013, with visitors from the UK ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Canada

Outbound travel increased in 2013, with the number of trips rising by 4% for the year. The gain was supported by a number of factors, including moderate improvement in the national economy and resulting improvement in consumer spending on travel, a ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourist Attractions in Canada

Tourist attractions’ performance in 2013 trended with the dynamics of overall travel and tourism, with moderate value growth and relatively flat volume growth reflecting slow increases in visitor counts and spending. Domestic travellers are an ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Transportation in Canada

Transportation in 2013 noted an increase in passenger counts and current value, with a shift in traditional destinations for outbound travellers as new markets opened with the launch of Rouge and route expansion from major scheduled airlines. Air ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Accommodation in Canada

Accommodations in Canada had a good year in 2013, with all leading indicators up over 2012. Rising domestic travel fuelled growth, further supported by modest growth in the number of international visitors. Trends witnessed over the review period saw...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Travel Retail in Canada

Travel retail recorded strong growth in 2013, underpinned by a rise in outbound and domestic travel. Travel retail flight sales registered the highest growth at 9% for 2013, with online sales increasing at a significantly higher rate than the offline...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Canada

Although wellness tourism and spa visits are not a big draw in themselves for inbound tourism, there are an increasing number of visiting travellers who take advantage of high-end hotel spas during their stays. It has become a standard in high-end ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Home Furnishings in Canada

Growth in total home furnishings current value sales in 2013 was up slightly on 2012, and also surpassed the CAGR for the entire review period. This was partly due to the strong performance of certain segments of the Canadian housing market, most ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

After growing modestly in 2012, total home improvement current value sales declined by just over 1% in 2013. This decline, which was significantly larger than the average rate of decline for the entire review period, was primarily due to weakening ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Homewares in Canada

Growth in total homewares current value sales in 2013 was down slightly on 2012, mainly due to the economic slowdown and increasing price competition. The trend towards smaller household sizes in Canada also restricted demand for homewares to some ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Canada

Growth in the Canadian economy in 2013 was down slightly on 2012, and remained sluggish overall. This was partly due to continuing global uncertainty and similarly lacklustre economic results from the US, Canada’s largest trading partner, Europe and ...

Jun 2014 | US$1,900 | Pages: 56 | Add to cart | View details

Country Report

Gardening in Canada

Growth in gardening current value sales in 2013 was down marginally on 2012, and also slightly slower than the review period CAGR. This was mainly due to maturity and the sluggish pace of economic recovery in Canada. Current value growth was also ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Baby Food Packaging in Canada

In 2013 unit volumes of baby food packaging increased by 4% to reach 218 million units, mainly driven by the significant growth of milk formula (12%) which increased packaging unit volumes. Growth was supported by the introduction of new packaging ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Canada

In 2013, unit volume of confectionery packaging grew marginally to 4.2 billion units. Slow growth reflects slow demand for categories like sugar confectionery and gum. The increasing focus on healthy lifestyles drove consumers away from sweet snacks,...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in Canada

In 2013 unit volumes of dairy packaging grew by 1% to reach 5.4 billion units. Dairy and its packaging are saturated. In terms of size, yoghurt and sour milk packaging was the largest with 2.9 billion units, which accounted for a 53% share, followed ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Canada

Generally, the overall sauces, dressing and condiments’ packaging environment is mature and remains saturated. In 2013 the unit volume of sauces, dressings and condiments’ packaging grew by 0.5% to reach 822 million packaging units. In terms of size,...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Footwear in Canada

Footwear in Canada was one of the best performing categories in apparel over the review period, mainly boosted by men’s footwear, which increased by 5% in current retail value terms in 2013 to C$3.1 billion. Traditionally, men were hesitant consumers...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear in Canada

In Canada, the apparel and footwear market saw modest growth overall, with dollar value unfavourably affected by retail competition and expanding online options that frequently feature price promotions. Additionally, growth of discount retailers and ...

Jun 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Hosiery in Canada

Hosiery continued to perform well in 2013 with retail value growth of 4% in current terms. Tights, pantyhose, stocking and socks have become clothing items that help express fashion sense. Hosiery manufacturers are also responding to changing ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Canada

Retail sales of jeans increased by 2% in current terms to C$2 billion in 2013. In general, jeans are casual clothing items and if durable can last for a long time. This naturally creates fluctuation in demand for jeans and limits the number of items ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Menswear in Canada

Menswear in Canada registered steady retail value growth in current terms for the majority of the review period, including 2013. Men are increasingly spending money on pricier items such as custom blazers and dress shirts, while dedicating a bigger ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sportswear in Canada

Sportswear is the booming market in Canada. With increased demand for sports apparel, one key demographic is driving retail value sales – female consumers aged 15 to 64. More than ever before, women are buying sports apparel, accessories and ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Womenswear in Canada

Womenswear in Canada is facing a challenging retail environment. This category is yet to recover fully after posting modest growth in 2012. The Canadian market is adjusting to a changing retailing landscape that is affecting the overall shopping ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Apparel Accessories in Canada

Retail sales of apparel accessories increased by 3% in current terms to $1.6 billion in 2013. Accessories are increasingly used to customise outfits. In the age of fast fashion and branded products, accessories allow consumers to differentiate ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Childrenswear in Canada

Childrenswear posted flat results over the past few years and increased by 1% in current retail value terms in 2013. The market was unable to increase volumes faster than population growth, and dollar value growth was stagnant. A new federal law ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Air Care in Canada

The introduction of new fragrances and the rising sales of system refills supported value sales growth in air fresheners in 2013, though a shift to more price-competitive mass channels constrained overall value growth. The rising popularity of car ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Canada

As packaging and formulations for bleach moved towards concentrates, 2013 proved to be a transition year for the category, with the 19% value sales growth being a corrector for change in product format and concentration with resulting change in ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Canada

The decline of automatic dishwashing powders and the exit of Sunlight from the category in 2012 underpinned the decline in retail value sales in 2013. Consumers are moving towards more convenience and efficacy in dishwashing products, with tablets ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Insecticides in Canada

The prolonged hot dry summer of 2013 was welcomed by consumers, though one offshoot of the weather was an increase in insect populations. The early spring brought an earlier-than-usual appearance of flying and crawling insects, including mosquitoes, ...

Jun 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Canada

Liquid tablet detergents continued to post strong growth in 2013, with consumers increasingly using the products after a year in the marketplace. The category is significantly more limited in selection than liquid detergents, with the leading brands ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Canada

An economic recovery was elusive in 2013, with GDP increases and employment gains remaining below expectations. As the economy and jobs continue to be headlines in Canadian news, consumer confidence was lacklustre at best, as many people focused on ...

Jun 2014 | US$2,400 | Pages: 76 | Add to cart | View details

Country Report

Polishes in Canada

Polishes registered moderate growth in 2013 with an overall increase of 1% in current value sales, as polishes continued to feature in a smaller part of household cleaning regimes. The category was characterised by a shift in cleaning habits, as ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Canada

Surface cleaning remained relatively stable in terms of innovation and product development, with 2013 being defined by product extensions more than new product introductions. The typical Canadian lifestyle continued to focus on health and wellness in...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care saw only little value sales growth in 2013, caused by the drop in sales of in-cistern devices and toilet cleaning systems. The category was characterised by relatively low levels of innovation and development, with brand extensions, ...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Health and Wellness in Canada

In 2013 retail sales showed a positive but modest rise. Whilst some categories, such as liquid concentrates, gluten free food and organic coffee, showed healthy growth, on the whole the Canadian marketplace is highly mature, with high per capita ...

Jun 2014 | US$1,900 | Pages: 106 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Canada

Polarisation in the category is becoming increasingly evident as numerous brands struggle to survive in the changing environment. With consumers now having more apparel options than at any other time, both in brick and mortar stores and through ...

Jun 2014 | View details
Sale: US$725 | Pages: 43 | Add to cart |

Country Report

Direct Selling in Canada

While direct selling continues to account for a significant portion of Canadian retail, and non-store retail in particular, the overall category saw only modest increase in 2013, rising by 2% in current value and achieving sales of C$1.2 billion. The...

Jun 2014 | View details
Sale: US$725 | Pages: 32 | Add to cart |

Country Report

Electronics and Appliance Specialist Retailers in Canada

The category is struggling due to challenges from other channels, especially online players and new entrants, such as Target Corp. As this has intensified in 2013, sales saw a significant reversal from the 1% growth in 2012. This has led brands, such...

Jun 2014 | View details
Sale: US$725 | Pages: 34 | Add to cart |

Country Report

Grocery Retailers in Canada

In 2013, grocery retailers showed healthy growth over the previous year despite declining consumer spending, increasing competition due to new entrants, rising square footage in comparison to population growth and relatively harsher weather in ...

Jun 2014 | View details
Sale: US$725 | Pages: 70 | Add to cart |

Country Report

Health and Beauty Specialist Retailers in Canada

Growth in value sales in 2013 for the health and beauty specialist category was notably higher than in 2012, increasing from 4% to 5%. All channels within the category, with the exception of the “others” group, saw their sales increase in 2013. ...

Jun 2014 | View details
Sale: US$725 | Pages: 54 | Add to cart |

Country Report

Homeshopping in Canada

In 2013 sales through the homeshopping channel continued to decline, with a 1% drop in current value to reach C$2 billion. The channel struggles in the conditions of strong competition coming from store retail and more importantly rising online ...

Jun 2014 | View details
Sale: US$725 | Pages: 36 | Add to cart |

Country Report

Internet Retailing in Canada

Canada has one of the highest rates of internet penetration in the world. According to Statistics Canada, over 80% of Canadian households in metropolitan areas and over 70% of Canadian households in rural areas have access to the internet. ...

Jun 2014 | View details
Sale: US$725 | Pages: 52 | Add to cart |

Country Report

Leisure and Personal Goods Specialist Retailers in Canada

The consolidation of brands within the sports goods retailers channel, which is the largest channel in the category, accounting for 32% of total sales, under the Canadian Tire family of companies, has helped boost growth overall. As sporting and ...

Jun 2014 | View details
Sale: US$725 | Pages: 37 | Add to cart |

Country Report

Mixed Retailers in Canada

With its move into Canada anticipated for several years leading up to 2013, US mass merchandiser Target Corp had by far the largest impact on the category in 2013 as retailers had reworked their growth strategies, marketing plans, product mix and ...

Jun 2014 | View details
Sale: US$725 | Pages: 60 | Add to cart |

Country Report

Retailing in Canada

Although on the whole positive, value growth of Canadian retail showed only modest gains in 2013. While the slow pace of economic recovery continued to impact the level of consumer confidence and spending patterns, other factors also played a role, ...

Jun 2014 | View details
Sale: US$1,525 | Pages: 170 | Add to cart |

Country Report

Vending in Canada

In 2013 retail sales through vending machines continued to decline, registering a 1% drop in current value and totalling C$549 million. While efforts to innovate have been made, and new brands and vendors have attempted to expand into the category, ...

Jun 2014 | View details
Sale: US$725 | Pages: 31 | Add to cart |

Country Report

Bottled Water in Canada

Bottled water volume sales increased by 5% in 2013 to reach 2.4 billion litres. This was significantly higher than the volume sales increase of 2% evident in 2012. The key drivers of higher volume growth are threefold: a) larger volumes of still ...

May 2014 | US$900 | Pages: 28 | Add to cart | View details
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