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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Bottled Water in Canada

Retail volume sales increased by 3% in 2014 to reach 2.4 billion litres. Many key growth drivers are still noticeable in Canada. Price deflation remains a factor, although prices were more stable in 2014. There was higher demand for healthy, portable...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Canada

Regular cola carbonates registered a 3% decrease in both retail volume and current value terms in 2014. The decline in carbonates has become more pronounced. There is an abundance of choice when it comes to soft drinks, and many consumers are ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Canada

In 2014, concentrates grew by 27% in retail volume terms and 26% in current value terms, with liquid concentrates fuelling growth. With expanded brand and product selections, Mio’s followers have significantly expanded in the marketplace. The brand ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Canada

Juice posted retail sales decline of 3% in volume terms and 2% in current value terms in 2014. The decline in juice sales was more evident towards the end of the review period. The sluggish performance of juice manifested itself in strong decreases ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Canada

In 2014, the overall volume sales of soft drinks showed a weak performance. The key type, cola carbonates, continued to see a decline as Canadians moved towards healthier and more exciting alternatives. However, RTD tea and sports and energy drinks ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Canada

RTD coffee is still a relatively small category in soft drinks in Canada, but it is picking-up pace as more products enter the market. In 2014, retail sales grew by 131% in current value terms and 121% in volume terms, strongly outpacing the positive...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$900 | Add to cart | View details

City Review

Vancouver City Review

In 2013, Vancouver was home to 2.4 million people, and thanks to Canada's liberal immigration policies and well-promoted liveability of the city, the city's population is rapidly growing. Vancouver is also an expensive city in which to live in ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Montreal City Review

Montreal stands out in Canada for its scientific, retailing and logistics potential. The city continues growing both in terms of population and GDP. The Port of Montreal, the second biggest container handling port in the country, is an important hub ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Toronto City Review

In 2013, Toronto metropolitan region accounted for 19% of Canada's GVA and was home to 5.8 million people. The city is the third largest financial centre in North America, hosting international banks, accounting and insurance companies. The Toronto ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Home Laundry Appliances in Canada

Home laundry appliances registered an increase of 4% in value terms in 2014, while retail volume sales grew by 1%. The combined factors of high current household penetration and an increasing share of sales for higher-end machines supported value ...

Jan 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Irons in Canada

Irons held an estimated 87% household penetration rate in Canada in 2014. With such a high level of ownership, the category did not represent a dynamic retail category due to declining use and infrequent upgrades. Replacement purchases among ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Canada

The kitchen was a bright spot in the broad market for consumer appliances in Canada, with small cooking appliances and certain specific categories of large cooking appliances performing well; however, from the singular perspective of large cooking ...

Jan 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Microwaves in Canada

The harsh winter conditions of 2013 across Canada led to a decline in footfall in stores and shopping centres as consumers stayed indoors rather than brave the cold and snow. As opposed to major appliances, such as cookers, refrigerators and home ...

Jan 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Consumer Appliances in Canada

The Canadian economy continued to show signs of modest improvement in 2014, although housing sales and starts remained somewhat constrained. The slow market for new housing dampened construction sales of major appliances, while slow home sales had a ...

Jan 2015 | US$2,400 | Pages: 144 | Add to cart | View details

Country Report

Personal Care Appliances in Canada

Convenience, effectiveness and grooming remained the main drivers in personal care appliances, supporting growth in 2014. Recommendations from professionals formed a critical platform for usage and growth, such as dentists recommending electric ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Refrigeration Appliances in Canada

Slow economic growth and a decline in housing sales and starts in Canada over 2014 had a negative impact on retail sales of refrigeration devices. Although official statistics indicated an improvement in the national employment rate, the underlying ...

Jan 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Small Cooking Appliances in Canada

Cooking took on growing importance in Canadian households in 2014, from single persons who cooked for themselves to larger meal preparation for families and multi-person households. Home cooking was becoming more preferable than prepared industrial ...

Jan 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

Small appliances (non-cooking) received a boost from the growing popularity of home coffee consumption, and particularly from rising demand for speciality coffee beans and espresso. Coffee mills rose in volume and value terms in 2014 as more ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

The category remained steady in Canada in 2014, with value and volume growth commensurate with the previous year. Pricing continued to be highly competitive, as mass retailers, such as Wal-Mart, and DIY chains, such as Canadian Tire, commonly ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Air Treatment Products in Canada

Air treatment products sales were boosted by a warm spring season in 2014, supporting solid sales at the outset of the summer. In preparation for what many thought would be a warm and humid summer as in 2013, retailers stocked the stores and ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Canada

Retail volume sales of dishwashers declined in 2014, underpinned primarily by a decline in housing starts, longer retention of older dishwashers and the continued slow recovery of the economy and employment. While overall consumer appliances was ...

Jan 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Food Preparation Appliances in Canada

Health and wellness trends continued to positively impact the small appliance category in 2014 as Canadians paid more attention to what they ate and how it was prepared. From fresh juice to home-cooked meals, food preparation appliances supported the...

Jan 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Heating Appliances in Canada

The first quarter of 2014 continued the unseasonably cold temperatures from Q4 2013, driving sales of heaters in Canada. Despite homes having central furnace and heating systems in place, heaters were purchased for additional spaces, such as ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Financial Cards and Payments in Canada

After 2011, the Canadian economy decelerated from the strong rebound after the recession which led to growing caution by consumers due to already high debt-to-income ratio and cooling housing market. This was reflected in the lowest growth in ...

Dec 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Luxury Goods in Canada

2014 was another good year overall for luxury goods in Canada with value and volume growth far stronger than the growth rates achieved in the majority of other consumer goods industries in the country. Moreover, the Canadian market has good potential...

Dec 2014 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Consumer Lending in Canada

Lukewarm economic recovery, weakening housing market and tighter mortgage lending rules restricted the growth of consumer lending in 2014. Although consumer confidence improved gradually from the low point in late 2011 and low interest rate persisted...

Nov 2014 | US$1,900 | Pages: 17 | Add to cart | View details

Country Report

Jewellery in Canada

During the first half of 2014, Jewellery in Canada was positively influenced by the dip in the gold base metal price at global level as well as the softening of lingering post-recessionary spending constraints among consumers. With these underlying ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Personal Accessories in Canada

Explanations of words and/or terminology used in this report are as follows:

Nov 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in Canada

Watches continue to evolve into fashion accessories and fashion statements as much as they are used as timepieces. The growing use of watches as an individual expression of style, the expansion of the range of designs available in both modern and ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Canada

Current value sales of writing instruments are set to increase by 1% in 2014, a rate of growth which is set to be commensurate with the 1% current value CAGR recorded in the category over the entire review period and the 1% current value growth ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Canada

The number of outbound departures and domestic leisure tourism trips taken by Canadian people recorded stagnant growth for several years earlier in the review period due to the effects of severe economic pressures. However, the numbers of Canadians ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Contact Lenses in Canada

Demand for contact lenses is growing in Canada. Contact lenses is expected to increase in current value by 3% in 2014, while volume sales are set to rise by 4%. The current value growth expected in the category during 2014 is set to be higher than ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Spectacles in Canada

The positive growth expected in spectacles in Canada in 2014 reflects several positive factors as improved economic conditions, the heavier use of promotions by retailers, fashion trends and the general increase in demand for corrective eyewear among...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Eyewear in Canada

Eyewear in Canada is set to maintain positive growth during 2014 due to the fact that the country’s population is ageing and an increasing number of Canadian consumers require vision correction. This trend is being underpinned by the positive ...

Oct 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many ...

Oct 2014 | US$1,200 | Pages: 51 | Add to cart | View details

Country Report

Computers and Peripherals in Canada

Computer sales at the end of the review period continued to be characterised by portability and mobility, with tablets taking the lead in growth. It is no surprise that desktops continue to drop, with an expected decline of 5% in retail volume terms ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Canada

Steady growth in home audio and cinema over the review period led to high household penetration and declining demand as replacement cycles are long and the installed base of upgraded or new equipment has largely been played out in major retail ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in Canada

Sales of digital cameras and camcorders struggled in 2013 as they continue to face stiff competition from increasingly high quality cameras on smartphones and tablets. New models of smartphones feature cameras that range from low resolution three ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Canada

In-car entertainment faces mounting challenges on several fronts as penetration of GPS devices and smartphones continues to climb. The expansion of multi-feature devices in mobile technology and services present additional challenges. Navigation ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Canada

Smartphone growth in 2013 slowed considerably from the peak rates registered over 2009-2011 as penetration rates increased, and the category became as reliant on upgrades as it is on new sales. The smartphone penetration rate for mobile phones in ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Canada

Known formally as Bill 60, the Wireless Services Agreements Act, 2013, the new provisions to the Consumer Protection Act (CPA), received Royal Assent and were implemented in December 2013. Also known as The Wireless Code, the new legislation ...

Oct 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Portable Players in Canada

Portable players saw retail sales decline at the end of the review period as smartphones cannibalised demand. Multi-function trends and the use of smartphones for what was once the domain of single-use devices impacting this segment, similar to ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Canada

In 2013, foodservice value sales of street stalls/kiosks rose by 3% in current terms to reach C$507 million. Growth was sustained by independents, which posted increases of 2% in transactions and 1% in outlet terms, supported by the changed ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Canada

In 2013, foodservice value sales grew by 4% in current terms to reach C$2.1billion. The popularity of this foodservice type remains high in Canada. Steady urbanisation and increasingly busy lifestyle of many Canadian households are aiding consistent ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Canada

In 2013, cafés/bars grew by 3% in current value sales terms to reach C$5.1 billion. Growth slowed due to the maturity of this foodservice type and strong competition among chains. All types posted foodservice value sales growth in 2013. Chained ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Canada

Post-recession consumer behaviour remains an issue in Canada. Full-service restaurants struggled in the early review period, although the category appears to have emerged from stagnation. In 2013, foodservice value sales rose by 3%, following 2% ...

Oct 2014 | US$900 | Pages: 39 | Add to cart | View details
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