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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Vending in Canada

Vending remained as a slow category in Canada. Its development was mainly supported by the new machines coming into service as new technology was applied and new sites become available. In 2014, current value sales declined marginally to reach C$549 ...

Apr 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Canada

The competitive environment in apparel and footwear specialist retailers was in a period of steady, substantial change at the end of the review period. Canada, which was almost absent of many major retailers and brands for decades, was in a ...

Apr 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Direct Selling in Canada

In 2014, retail sales via direct selling registered a decline of 1% in current value terms to total C$1.2 billion. While still significant in size, direct selling continued to face difficulties as consumer preferences changed, while store retail and ...

Apr 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Canada

Electronics and appliances specialist retailers continued to struggle in Canada due to challenges from other channels like hypermarkets and especially from internet retailing. The channel showed a crack in 2012 and the crisis intensified in 2013 when...

Apr 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Grocery Retailers in Canada

Grocery retailers in Canada faced an increasingly competitive marketplace towards the end of the review period. First of all, consumer spending on groceries as a whole did not grow much due to low population growth. Second, food price inflation ...

Apr 2015 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Canada

In 2014, health and beauty specialist retailers reached total value sales of C$41.4 billion. In a highly competitive environment, with competitive pressures coming from mass market and specialist stores as well as an increasingly online presence, ...

Apr 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Homeshopping in Canada

In 2014, homeshopping registered a 1% decline in current value sales, much the same as 2013. The overall channel showed consistent decline. Homeshopping as a channel is suffering from changing consumer habits, whereby online orders are overtaking ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Internet Retailing in Canada

Canada has one of the highest rates of internet penetration in the world. According to Statistics Canada, over 80% of Canadian households in metropolitan areas and over 70% of Canadian households in rural areas have access to the internet. ...

Apr 2015 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Canada

Current value growth in 2014 slowed from the previous year and showed moderate growth to remain lower than the review period average. Although the economy grew in 2014, it did not increase at the pace that economists expected. Consumers continued to ...

Apr 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Mixed Retailers in Canada

While on the whole variety stores saw sales decline in 2014, the decline was largely due to small independents. At the same time, larger chained players like Dollarama continued their expansion. Many consumers in Canada remain price-conscious and are...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Retailing in Canada

Canada faced only moderate economic growth in 2014 of 2%, leading many consumers to be cautious in their spending. After years of weak economic growth, many Canadians have become natural bargain hunters, which benefited the many chains which can ...

Apr 2015 | US$1,900 | Pages: 172 | Add to cart | View details

Country Report

Other Dairy in Canada

Other dairy, including chilled and shelf-stable desserts, coffee whiteners, condensed/evaporated milk, cream and fromage frais and quark is expected to record current value growth of 2% in 2014, with sales set to reach C$1.3 billion.

Apr 2015 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Canada

Away from home (AFH) tissue and hygiene posted current value growth of 4% in 2014 but continued to be challenged by the Canadian economic climate. The continued high rate of unemployment and slow economic growth caused businesses and offices to ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Canada

Consumers generally perceive cotton wool/buds/pads as commodities that have specific, well-defined uses that are largely limited to personal hygiene, grooming and first aid. The category is highly established to the point of being status quo, and ...

Mar 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence is buoyed by Canada’s ageing population, which continues to see a greater number of people moving into the over 65 age group. The number of people over the age of 65 grew by 4% in 2014 to over 5.5 million and by 18% since 2009...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Canada

After four years of modest yet consecutive increases, the birth rate in Canada declined in 2014 to 11.3, signalling a shift in performance for the year. While the number of children in the 0-2 age group remained steady, there was a slight uptick in ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Canada

Growth in share of hypermarket and mass retail channels of overall retail distribution continues to put pressure on pricing, as the big box banners offer competitive pricing and regular promotional cycles on popular categories of tissue and hygiene. ...

Mar 2015 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Canada

Given the essential nature of retail tissue paper products to households, matched by a relatively low level of development and innovation in the marketplace, the retail sales performance in 2014 was buoyed by organic macro factors, such as population...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Canada

The sanitary protection category was challenged in 2014 with a declining number of potential consumers and increased price competition among manufacturers. Despite modest value gains in the Canadian market in 2014, retail volumes declined due to a ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Canada

Wipes increased by 2% in current value in 2014, although sales continued to slow in terms of annual growth rate in an ongoing trend since 2010. In terms of household care, the use of wipes as everyday floor and surface cleaners evolved into a common ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Canada

Dishwashing declined in 2014 as retail value sales reflected the impact of a decline in dishwashers within major home appliances combined with growing price competition in dishwashing detergents. Household penetration rates for automatic dishwashers ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Canada

Home insecticide use in Canada remains a necessary evil in the eyes of many homeowners. While it may be necessary to use a chemical pesticide to control insect infestations, flying pests, such as wasps or mosquitoes, or indoor insects, including ...

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Canada

Laundry care increased moderately in 2014 in current value terms, although volumes remained flat in relation to the previous year. Despite the trend of frequent price discounting and the habit forming among consumers in buying laundry detergents on ...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in Canada

Sources used during research include the following:

Mar 2015 | US$2,400 | Pages: 72 | Add to cart | View details

Country Report

Polishes in Canada

Polishes registered modest growth of 1% in 2014 as it experienced the competitive pressures of substitute products in surface care in floor and metal polishes. Polishes are something off a specialised product, and it is difficult to stimulate usage ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Canada

Surface care posted a lacklustre performance in 2014, with modest 1% growth in current value sales fuelled by a general increase in the population and a shift to higher-end brand extensions. Canadians share a general concern for clean surfaces in ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care remained relatively flat in 2014, with retail value increasing by a modest 1% in current terms against a decline in volume. A significant element in the category’s lacklustre performance for 2014 lies in Canada’s slow economic recovery ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Air Care in Canada

After several years of moderate performance, retail sales of air care products declined in 2014 as consumer tastes shifted and concerns over air quality aligned with general health and wellness trends. As is seen in food, beverage and personal care ...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Canada

The bleach category finished its conversion to standard concentration in 2013, with 2014 marking the end of the first full year off compaction. Demand spiked in the 2013-2014 period as retail volumes declined due to compaction in volume, while unit ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Packaged Food in Canada

All in all, the Canadian packaged food retail marketplace continues to see a positive but modest rise in value. Many key product categories have a higher level of household penetration. Coupled with slow population growth, market saturation remains ...

Mar 2015 | US$6,500 | Pages: 308 | Add to cart | View details

Country Report

Tea in Canada

Retail current value sales of tea increased by 5% in 2014 to reach C$546 million. However, retail volume sales declined by 2%, mostly due to the weak performance of black standard tea. Black standard tea continued to dominate retail volume sales in ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Coffee in Canada

Coffee in Canada grew by 19% in off-trade current value terms in 2014 to reach C$2.3 billion. Meanwhile, off-trade volume sales rose by a more modest 4%. The much slower volume performance was due to already high per capita coffee consumption in ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Hot Drinks in Canada

In 2014, other hot drinks continued to see good growth in value terms, at close to 6%, to reach C$114 million. Retail volume sales registered more modest growth, at 3%, reflective of higher pricing as a factor in value growth. Pricing continues to be...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Canada

Hot drinks in Canada continued to witness healthy retail value sales growth in 2014. The positive development of the industry is mainly due to fresh ground coffee pods. Consumer demand, brewing machine development and retail support, combined with ...

Mar 2015 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

Cough, cold and allergy (hay fever) remedies include decongestants, cough remedies, combination products, medicated confectionery, and pharyngeal preparations for both adults and children, with current value growth of 4% to reach C$837 million in ...

Mar 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Canada

Dermatologicals, including antifungals, hair loss treatments, nappy (diaper) rash treatments and other dermatologicals grew modestly at 3% in current value terms to reach C$379 million in 2014. Other dermatologicals which consists of ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in Canada

Digestive remedies, including diarrhoeal remedies, indigestion and heartburn remedies, laxatives and motion sickness remedies, grew by 3% in 2014 to reach C$412 million in current value sales. This was an encouraging recovery from the stagnation ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Eye Care in Canada

Eye care helps consumers to relieve dryness and eye allergies. Eye care, including standard and allergy eye care, registered strong current value growth of 6% to reach C$120 million in 2014.

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Herbal/Traditional Products in Canada

Herbal/traditional products, including remedies (topical analgesics, calming and sleeping, cough, cold and allergy, digestive remedies, medicinal teas and smoking cession aids) and vitamins and dietary supplements (dietary supplements and tonics and ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Canada

NRT smoking cessation aids posted slow growth of 2% in 2014 to reach C$151 million in current value terms. Similar to the previous year, the decrease in prevalence of tobacco use and rising desire of smokers to quit facilitated by a wide range of ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Health in Canada

As the growth of older demographics outpaced those of the overall population, the demand for over the counter (OTC) medication and vitamins and dietary supplements (VDS) continued to grow, also supported by growing interest in preventive care, ...

Mar 2015 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sports Nutrition in Canada

Sports nutrition is rapidly developing in Canada. Bodybuilders and extreme athletes continued to be the core audience for sports nutrition. However, protein products was increasingly marketed in mass-market retailers to an average mainstream consumer...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Recovering marginally from the slowdown in 2013 (close to 2% growth), vitamins and dietary supplements exhibited resilience in the midst of an array of favourable factors and gained 3% current value growth in 2014. These favourable factors included ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Weight Management in Canada

Since 2011, weight management, including meal replacement slimming, weight loss supplements and slimming teas, embarked on a downward path of gradual decline over the review period with an average value growth rate of -2%. In 2014, sales had dropped ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Wound Care in Canada

Wound care, including first aid kits, sticking plasters, adhesive bandages, gauze, tape and other wound care, products are used to treat and protect breaks, minor wounds or burns to skin during sports, accidents, and daily lives. It posted 1% current...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Adult Mouth Care in Canada

Adult mouth care in Canada, including the products for a wide range of oral and mouth conditions such as toothache, and disorders like canker sore and dry mouth, posted steady current value growth of 4% in 2014 and becomes a market of C$7.9 million.

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Canada

As a significant slowdown from the previous year, analgesics, including systemic and topical analgesics/anaesthetic, expanded by 1% and 5% respectively, mainly due to the weak growth in systemic analgesics in 2014, to reach C$943 million.

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in Canada

Calming and sleeping continued on its fast upward trend to grow by 10%, reaching current value sales of C$85.4 million in 2014. The strong demand for calming and sleeping was largely driven by the demographics and life changes. Marketing effort from ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Bottled Water in Canada

Retail volume sales increased by 3% in 2014 to reach 2.4 billion litres. Many key growth drivers are still noticeable in Canada. Price deflation remains a factor, although prices were more stable in 2014. There was higher demand for healthy, portable...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Canada

Regular cola carbonates registered a 3% decrease in both retail volume and current value terms in 2014. The decline in carbonates has become more pronounced. There is an abundance of choice when it comes to soft drinks, and many consumers are ...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details
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