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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Dog Food in Canada

Growth in total dog food volume sales in 2014 looks set to remain relatively modest overall, and only equal that recorded in 2013. Volume growth will be hampered slightly by the fact that growth in Canada’s pet dog population has slowed in recent ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Canada

Cat food maintained its positive development in 2013, with total volume and current value growth rates topping those recorded in 2012. Volume sales were bolstered by continued growth in Canada’s pet cat population. At the same time, current value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Other Pet Food in Canada

Other pet food volume sales declined by 2% in 2013, maintaining the negative trend observed since 2009. A modest improvement in this regard is projected for 2014, when volume sales are expected to remain static. The main factor that has undermined ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Canada

Growth in total pet products current value sales in 2013 was up slightly on 2012. Aside from continued growth in Canada’s total pet population, the main factor behind this improvement was the pet humanisation trend. Strongest among (but not limited ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Canada

Growth in total pet care current value sales in Canada in 2014 is expected to top that recorded in 2013, and also surpass the review period CAGR. Aside from modest growth in the local pet population, this improvement will be underpinned by rising ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Tobacco in Canada

The overall smoking prevalence in Canada continued to gradually decrease, although rates of decline flatlined somewhat as hardcore smokers sustained their habit. Nonetheless, an ageing population and ongoing health campaigns to draw attention to ...

Aug 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Smokeless Tobacco in Canada

Smokeless tobacco fell by 3% in retail volume sales in 2013 reaching 266 tonnes. Different types of smokeless tobacco all suffered from loss more or less. In Canada, smokeless tobacco is niche offering limited products and an increasingly limited ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Smoking Tobacco in Canada

Overall in Canada, consumers are losing interest in smoking tobacco. Relevant products were difficult to find. The retail volume sales of smoking tobacco continued to decline in 2013 due to multiple factors – preference for more affordable and ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cigarettes in Canada

The overall smoking prevalence in Canada continued to gradually decrease. However, smoking rates stagnated somewhat after years of strong decline. In 2013, the smoking prevalence decreased to 16%. In addition, according to the latest results from ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Cigars in Canada

Cigars declined by 2% in value and by 1% in volume sales in 2013, reaching 227 million sticks and C$666 million. Industry sources indicate that the ageing population and the preference for more affordable tobacco products, such as cigarettes, ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

Consumers gained more confidence as the Canadian economy held steady, thereby supporting more spending on beauty and personal care. The improved consumer confidence helped the sales of premium products, which witnessed growth ahead of the overall ...

Aug 2014 | US$2,400 | Pages: 120 | Add to cart | View details

Country Report

Sets/Kits in Canada

In 2013, volume sales of sets/kits increased by 2% while retail value sales of kits/sets increased by 5% to reach C$342 million, which indicates that value growth is caused by the increase of unit price as well as the sales volume. Canadians like ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Skin Care in Canada

In 2013, current value sales of skin care grew by 4% to reach C$1.8 billion. Canadians – women and increasingly men - are paying attention to their skin’s appearance. It is an essential part of most women’s daily routine, and men are increasingly ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Sun Care in Canada

Overall, retail value sales of sun care in Canada declined in 2013 by 1% and by 3% in volume to total C$170 million. Poor summer conditions were the main culprit behind weak demand. All in all, however, Canadians are well aware of the risks of sun ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

Overall, retail sales of baby and child-specific products in Canada witnessed only a modest increase in value, at a little over 1% in current value to reach a total of C$262 million. Volume sales were slow across most of the category. The key ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bath and Shower in Canada

The growth rate of bath and shower stood at 2% in current value sales in 2013. The category is saturated full of diverse products, although some brands continued to launch new products which a focus on functional or scent innovations. Meanwhile, the ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Colour Cosmetics in Canada

Colour cosmetics remained dynamic with product development and marketing support seeking to attract consumers to more advanced and/or more fun formulations and products. All in all, in 2013 retail sales grew by 4% in current value terms, which should...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Canada

In 2013, deodorants grew by 3% in current value terms reaching C$350 million. The growth in deodorants’ value sales was mainly driven by product development. Volume sales however, showed only modest increases, mostly in line with population growth. ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Canada

In 2013, current value sales of depilatories grew by 1% reaching C$204 million. While an important part of the personal care routine in Canada for many women, depilatories did not experience dramatic growth in value sales due to a host of factors, ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Canada

In 2013, fragrances registered a 2% increase in current value sales reaching C$722 million while volume sales marginally increased. The growing demand for premium fragrances led to an increase in unit price, which also enhanced total value sales. ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Canada

Men’s grooming was the focus of manufacturers’ and retailers’ attention over the review period as a category that offers potential for growth and development, especially in view of highly developed and mature beauty care for women. As men in Canada, ...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Oral Care in Canada

Focus on oral care as a part of daily routine remains strong in Canada. The high cost of professional dental treatments, as well as the increasing focus on beautiful teeth contributed to demand and value growth of oral care. At the same time, adding ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Canada

Despite high levels of household debt, Canadian consumers appear relatively confident when it comes to their personal finances. Overall, Canadian consumers believe they are faring well, at least better than their counterparts south of the border. ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Travel and Tourism in Canada

Canada’s tourism industry managed to post growth in 2013 despite many economic challenges, including slow GDP growth, sustained high levels of unemployment, high value of the Canadian dollar in 2013 and resulting tepid level of consumer confidence. ...

Jul 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Tourism Flows Domestic in Canada

Although domestic travel posted gains in 2013, the pace remained moderate as Canadians struggled with the slow economic recovery. Employment and GDP edged up in 2013, providing a measure of improvement and modest gains in consumer confidence, ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in Canada

As economic recovery remains elusive in the US and EU, inbound trends for Canadian tourism continue to shift. Inbound flows from European countries, the traditional strong markets for visitors to Canada, declined in 2013, with visitors from the UK ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Canada

Outbound travel increased in 2013, with the number of trips rising by 4% for the year. The gain was supported by a number of factors, including moderate improvement in the national economy and resulting improvement in consumer spending on travel, a ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourist Attractions in Canada

Tourist attractions’ performance in 2013 trended with the dynamics of overall travel and tourism, with moderate value growth and relatively flat volume growth reflecting slow increases in visitor counts and spending. Domestic travellers are an ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Transportation in Canada

Transportation in 2013 noted an increase in passenger counts and current value, with a shift in traditional destinations for outbound travellers as new markets opened with the launch of Rouge and route expansion from major scheduled airlines. Air ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Accommodation in Canada

Accommodations in Canada had a good year in 2013, with all leading indicators up over 2012. Rising domestic travel fuelled growth, further supported by modest growth in the number of international visitors. Trends witnessed over the review period saw...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Travel Retail in Canada

Travel retail recorded strong growth in 2013, underpinned by a rise in outbound and domestic travel. Travel retail flight sales registered the highest growth at 9% for 2013, with online sales increasing at a significantly higher rate than the offline...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Canada

Although wellness tourism and spa visits are not a big draw in themselves for inbound tourism, there are an increasing number of visiting travellers who take advantage of high-end hotel spas during their stays. It has become a standard in high-end ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Home Furnishings in Canada

Growth in total home furnishings current value sales in 2013 was up slightly on 2012, and also surpassed the CAGR for the entire review period. This was partly due to the strong performance of certain segments of the Canadian housing market, most ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

After growing modestly in 2012, total home improvement current value sales declined by just over 1% in 2013. This decline, which was significantly larger than the average rate of decline for the entire review period, was primarily due to weakening ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Homewares in Canada

Growth in total homewares current value sales in 2013 was down slightly on 2012, mainly due to the economic slowdown and increasing price competition. The trend towards smaller household sizes in Canada also restricted demand for homewares to some ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Canada

Growth in the Canadian economy in 2013 was down slightly on 2012, and remained sluggish overall. This was partly due to continuing global uncertainty and similarly lacklustre economic results from the US, Canada’s largest trading partner, Europe and ...

Jun 2014 | US$1,900 | Pages: 56 | Add to cart | View details

Country Report

Gardening in Canada

Growth in gardening current value sales in 2013 was down marginally on 2012, and also slightly slower than the review period CAGR. This was mainly due to maturity and the sluggish pace of economic recovery in Canada. Current value growth was also ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Baby Food Packaging in Canada

In 2013 unit volumes of baby food packaging increased by 4% to reach 218 million units, mainly driven by the significant growth of milk formula (12%) which increased packaging unit volumes. Growth was supported by the introduction of new packaging ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Canada

In 2013, unit volume of confectionery packaging grew marginally to 4.2 billion units. Slow growth reflects slow demand for categories like sugar confectionery and gum. The increasing focus on healthy lifestyles drove consumers away from sweet snacks,...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in Canada

In 2013 unit volumes of dairy packaging grew by 1% to reach 5.4 billion units. Dairy and its packaging are saturated. In terms of size, yoghurt and sour milk packaging was the largest with 2.9 billion units, which accounted for a 53% share, followed ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Canada

Generally, the overall sauces, dressing and condiments’ packaging environment is mature and remains saturated. In 2013 the unit volume of sauces, dressings and condiments’ packaging grew by 0.5% to reach 822 million packaging units. In terms of size,...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Footwear in Canada

Footwear in Canada was one of the best performing categories in apparel over the review period, mainly boosted by men’s footwear, which increased by 5% in current retail value terms in 2013 to C$3.1 billion. Traditionally, men were hesitant consumers...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear in Canada

In Canada, the apparel and footwear market saw modest growth overall, with dollar value unfavourably affected by retail competition and expanding online options that frequently feature price promotions. Additionally, growth of discount retailers and ...

Jun 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Hosiery in Canada

Hosiery continued to perform well in 2013 with retail value growth of 4% in current terms. Tights, pantyhose, stocking and socks have become clothing items that help express fashion sense. Hosiery manufacturers are also responding to changing ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Canada

Retail sales of jeans increased by 2% in current terms to C$2 billion in 2013. In general, jeans are casual clothing items and if durable can last for a long time. This naturally creates fluctuation in demand for jeans and limits the number of items ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Menswear in Canada

Menswear in Canada registered steady retail value growth in current terms for the majority of the review period, including 2013. Men are increasingly spending money on pricier items such as custom blazers and dress shirts, while dedicating a bigger ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sportswear in Canada

Sportswear is the booming market in Canada. With increased demand for sports apparel, one key demographic is driving retail value sales – female consumers aged 15 to 64. More than ever before, women are buying sports apparel, accessories and ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details
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