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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Financial Cards and Payments in Canada

After 2011, the Canadian economy decelerated from the strong rebound after the recession which led to growing caution by consumers due to already high debt-to-income ratio and cooling housing market. This was reflected in the lowest growth in ...

Dec 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Luxury Goods in Canada

2014 was another good year overall for luxury goods in Canada with value and volume growth far stronger than the growth rates achieved in the majority of other consumer goods industries in the country. Moreover, the Canadian market has good potential...

Dec 2014 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Consumer Lending in Canada

Lukewarm economic recovery, weakening housing market and tighter mortgage lending rules restricted the growth of consumer lending in 2014. Although consumer confidence improved gradually from the low point in late 2011 and low interest rate persisted...

Nov 2014 | US$1,900 | Pages: 17 | Add to cart | View details

Country Report

Jewellery in Canada

During the first half of 2014, Jewellery in Canada was positively influenced by the dip in the gold base metal price at global level as well as the softening of lingering post-recessionary spending constraints among consumers. With these underlying ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Personal Accessories in Canada

Explanations of words and/or terminology used in this report are as follows:

Nov 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in Canada

Watches continue to evolve into fashion accessories and fashion statements as much as they are used as timepieces. The growing use of watches as an individual expression of style, the expansion of the range of designs available in both modern and ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Canada

Current value sales of writing instruments are set to increase by 1% in 2014, a rate of growth which is set to be commensurate with the 1% current value CAGR recorded in the category over the entire review period and the 1% current value growth ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Canada

The number of outbound departures and domestic leisure tourism trips taken by Canadian people recorded stagnant growth for several years earlier in the review period due to the effects of severe economic pressures. However, the numbers of Canadians ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Contact Lenses in Canada

Demand for contact lenses is growing in Canada. Contact lenses is expected to increase in current value by 3% in 2014, while volume sales are set to rise by 4%. The current value growth expected in the category during 2014 is set to be higher than ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Spectacles in Canada

The positive growth expected in spectacles in Canada in 2014 reflects several positive factors as improved economic conditions, the heavier use of promotions by retailers, fashion trends and the general increase in demand for corrective eyewear among...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Eyewear in Canada

Eyewear in Canada is set to maintain positive growth during 2014 due to the fact that the country’s population is ageing and an increasing number of Canadian consumers require vision correction. This trend is being underpinned by the positive ...

Oct 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many ...

Oct 2014 | US$1,200 | Pages: 51 | Add to cart | View details

Country Report

Computers and Peripherals in Canada

Computer sales at the end of the review period continued to be characterised by portability and mobility, with tablets taking the lead in growth. It is no surprise that desktops continue to drop, with an expected decline of 5% in retail volume terms ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Canada

Steady growth in home audio and cinema over the review period led to high household penetration and declining demand as replacement cycles are long and the installed base of upgraded or new equipment has largely been played out in major retail ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in Canada

Sales of digital cameras and camcorders struggled in 2013 as they continue to face stiff competition from increasingly high quality cameras on smartphones and tablets. New models of smartphones feature cameras that range from low resolution three ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Canada

In-car entertainment faces mounting challenges on several fronts as penetration of GPS devices and smartphones continues to climb. The expansion of multi-feature devices in mobile technology and services present additional challenges. Navigation ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Canada

Smartphone growth in 2013 slowed considerably from the peak rates registered over 2009-2011 as penetration rates increased, and the category became as reliant on upgrades as it is on new sales. The smartphone penetration rate for mobile phones in ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Canada

Known formally as Bill 60, the Wireless Services Agreements Act, 2013, the new provisions to the Consumer Protection Act (CPA), received Royal Assent and were implemented in December 2013. Also known as The Wireless Code, the new legislation ...

Oct 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Portable Players in Canada

Portable players saw retail sales decline at the end of the review period as smartphones cannibalised demand. Multi-function trends and the use of smartphones for what was once the domain of single-use devices impacting this segment, similar to ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Canada

In 2013, foodservice value sales of street stalls/kiosks rose by 3% in current terms to reach C$507 million. Growth was sustained by independents, which posted increases of 2% in transactions and 1% in outlet terms, supported by the changed ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Canada

In 2013, foodservice value sales grew by 4% in current terms to reach C$2.1billion. The popularity of this foodservice type remains high in Canada. Steady urbanisation and increasingly busy lifestyle of many Canadian households are aiding consistent ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Canada

In 2013, cafés/bars grew by 3% in current value sales terms to reach C$5.1 billion. Growth slowed due to the maturity of this foodservice type and strong competition among chains. All types posted foodservice value sales growth in 2013. Chained ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Canada

Post-recession consumer behaviour remains an issue in Canada. Full-service restaurants struggled in the early review period, although the category appears to have emerged from stagnation. In 2013, foodservice value sales rose by 3%, following 2% ...

Oct 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice in Canada

Consumer foodservice in Canada registered positive value sales growth in 2013. While the industry developed overall, improving on the 2012 growth performance, foodservice types did not perform equally. Asian fast food was one of the top performers, ...

Oct 2014 | US$1,900 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Canada

In 2013, self-service cafeterias registered a very modest increase of under 1% in current value sales to reach C$599 million. This foodservice type continued to be marginalised in an increasingly competitive industry. The inability of some operators ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beer in Canada

Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires ...

Oct 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Cider/Perry in Canada

Cider registered strong growth in 2013, as lifestyle-driven consumer demand favoured fruit-based refreshment drinks. While the popularity of malt-based beverages continued to wane, consumers increasingly turned to fruit beverages such as cider and ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in Canada

While the overall growth in volume of alcoholic drinks sales remained weak, value growth maintained positive momentum across most product categories in 2013. Continuing trends towards premium products and products perceived as of higher quality fed ...

Oct 2014 | US$1,900 | Pages: 106 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Canada

As the popularity of wine, craft beer, high-end spirits and cider continues to increase, RTD/high-strength premixes are being passed by. The RTD/high-strength premix market attracts a younger demographic, including millennials and 18-24 year-olds, ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Spirits in Canada

Over the review period, the consumer preference for higher end spirits continued to gain momentum, with quality over quantity defining demand. Producers focused on variety, such as flavoured spirits and vintages, taste and social experience in ...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Canada

Wine – including fortified, sparkling, non-grape and still light grape wines – grew by 3% in volume and 5% in value in 2013, reaching 506 million litres and C$11.0 billion. An ageing population that is characterised as sophisticated and ...

Oct 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Dog Food in Canada

Growth in total dog food volume sales in 2014 looks set to remain relatively modest overall, and only equal that recorded in 2013. Volume growth will be hampered slightly by the fact that growth in Canada’s pet dog population has slowed in recent ...

Aug 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cat Food in Canada

Cat food maintained its positive development in 2013, with total volume and current value growth rates topping those recorded in 2012. Volume sales were bolstered by continued growth in Canada’s pet cat population. At the same time, current value ...

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Canada

Other pet food volume sales declined by 2% in 2013, maintaining the negative trend observed since 2009. A modest improvement in this regard is projected for 2014, when volume sales are expected to remain static. The main factor that has undermined ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in Canada

Growth in total pet products current value sales in 2013 was up slightly on 2012. Aside from continued growth in Canada’s total pet population, the main factor behind this improvement was the pet humanisation trend. Strongest among (but not limited ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Canada

Growth in total pet care current value sales in Canada in 2014 is expected to top that recorded in 2013, and also surpass the review period CAGR. Aside from modest growth in the local pet population, this improvement will be underpinned by rising ...

Aug 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Tobacco in Canada

The overall smoking prevalence in Canada continued to gradually decrease, although rates of decline flatlined somewhat as hardcore smokers sustained their habit. Nonetheless, an ageing population and ongoing health campaigns to draw attention to ...

Aug 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Smokeless Tobacco in Canada

Smokeless tobacco fell by 3% in retail volume sales in 2013 reaching 266 tonnes. Different types of smokeless tobacco all suffered from loss more or less. In Canada, smokeless tobacco is niche offering limited products and an increasingly limited ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Smoking Tobacco in Canada

Overall in Canada, consumers are losing interest in smoking tobacco. Relevant products were difficult to find. The retail volume sales of smoking tobacco continued to decline in 2013 due to multiple factors – preference for more affordable and ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cigarettes in Canada

The overall smoking prevalence in Canada continued to gradually decrease. However, smoking rates stagnated somewhat after years of strong decline. In 2013, the smoking prevalence decreased to 16%. In addition, according to the latest results from ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Cigars in Canada

Cigars declined by 2% in value and by 1% in volume sales in 2013, reaching 227 million sticks and C$666 million. Industry sources indicate that the ageing population and the preference for more affordable tobacco products, such as cigarettes, ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

Consumers gained more confidence as the Canadian economy held steady, thereby supporting more spending on beauty and personal care. The improved consumer confidence helped the sales of premium products, which witnessed growth ahead of the overall ...

Aug 2014 | US$2,400 | Pages: 120 | Add to cart | View details

Country Report

Sets/Kits in Canada

In 2013, volume sales of sets/kits increased by 2% while retail value sales of kits/sets increased by 5% to reach C$342 million, which indicates that value growth is caused by the increase of unit price as well as the sales volume. Canadians like ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Skin Care in Canada

In 2013, current value sales of skin care grew by 4% to reach C$1.8 billion. Canadians – women and increasingly men - are paying attention to their skin’s appearance. It is an essential part of most women’s daily routine, and men are increasingly ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Sun Care in Canada

Overall, retail value sales of sun care in Canada declined in 2013 by 1% and by 3% in volume to total C$170 million. Poor summer conditions were the main culprit behind weak demand. All in all, however, Canadians are well aware of the risks of sun ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

Overall, retail sales of baby and child-specific products in Canada witnessed only a modest increase in value, at a little over 1% in current value to reach a total of C$262 million. Volume sales were slow across most of the category. The key ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details
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