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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Away-From-Home Tissue and Hygiene in Canada

Away from home (AFH) tissue and hygiene posted current value growth of 4% in 2014 but continued to be challenged by the Canadian economic climate. The continued high rate of unemployment and slow economic growth caused businesses and offices to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Canada

Consumers generally perceive cotton wool/buds/pads as commodities that have specific, well-defined uses that are largely limited to personal hygiene, grooming and first aid. The category is highly established to the point of being status quo, and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence is buoyed by Canada’s ageing population, which continues to see a greater number of people moving into the over 65 age group. The number of people over the age of 65 grew by 4% in 2014 to over 5.5 million and by 18% since 2009...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Canada

After four years of modest yet consecutive increases, the birth rate in Canada declined in 2014 to 11.3, signalling a shift in performance for the year. While the number of children in the 0-2 age group remained steady, there was a slight uptick in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Canada

Growth in share of hypermarket and mass retail channels of overall retail distribution continues to put pressure on pricing, as the big box banners offer competitive pricing and regular promotional cycles on popular categories of tissue and hygiene. ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Canada

Given the essential nature of retail tissue paper products to households, matched by a relatively low level of development and innovation in the marketplace, the retail sales performance in 2014 was buoyed by organic macro factors, such as population...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Canada

The sanitary protection category was challenged in 2014 with a declining number of potential consumers and increased price competition among manufacturers. Despite modest value gains in the Canadian market in 2014, retail volumes declined due to a ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Canada

Wipes increased by 2% in current value in 2014, although sales continued to slow in terms of annual growth rate in an ongoing trend since 2010. In terms of household care, the use of wipes as everyday floor and surface cleaners evolved into a common ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in Canada

Dishwashing declined in 2014 as retail value sales reflected the impact of a decline in dishwashers within major home appliances combined with growing price competition in dishwashing detergents. Household penetration rates for automatic dishwashers ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Canada

Home insecticide use in Canada remains a necessary evil in the eyes of many homeowners. While it may be necessary to use a chemical pesticide to control insect infestations, flying pests, such as wasps or mosquitoes, or indoor insects, including ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in Canada

Laundry care increased moderately in 2014 in current value terms, although volumes remained flat in relation to the previous year. Despite the trend of frequent price discounting and the habit forming among consumers in buying laundry detergents on ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Care in Canada

Sources used during research include the following:

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in Canada

Polishes registered modest growth of 1% in 2014 as it experienced the competitive pressures of substitute products in surface care in floor and metal polishes. Polishes are something off a specialised product, and it is difficult to stimulate usage ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in Canada

Surface care posted a lacklustre performance in 2014, with modest 1% growth in current value sales fuelled by a general increase in the population and a shift to higher-end brand extensions. Canadians share a general concern for clean surfaces in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care remained relatively flat in 2014, with retail value increasing by a modest 1% in current terms against a decline in volume. A significant element in the category’s lacklustre performance for 2014 lies in Canada’s slow economic recovery ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Air Care in Canada

After several years of moderate performance, retail sales of air care products declined in 2014 as consumer tastes shifted and concerns over air quality aligned with general health and wellness trends. As is seen in food, beverage and personal care ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Bleach in Canada

The bleach category finished its conversion to standard concentration in 2013, with 2014 marking the end of the first full year off compaction. Demand spiked in the 2013-2014 period as retail volumes declined due to compaction in volume, while unit ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Packaged Food in Canada

All in all, the Canadian packaged food retail marketplace continues to see a positive but modest rise in value. Many key product categories have a higher level of household penetration. Coupled with slow population growth, market saturation remains ...

Mar 2015 | US$6,500 | Pages: 300 | Add to cart | View details

Country Report

Tea in Canada

Retail current value sales of tea increased by 5% in 2014 to reach C$546 million. However, retail volume sales declined by 2%, mostly due to the weak performance of black standard tea. Black standard tea continued to dominate retail volume sales in ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Coffee in Canada

Coffee in Canada grew by 19% in off-trade current value terms in 2014 to reach C$2.3 billion. Meanwhile, off-trade volume sales rose by a more modest 4%. The much slower volume performance was due to already high per capita coffee consumption in ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Hot Drinks in Canada

In 2014, other hot drinks continued to see good growth in value terms, at close to 6%, to reach C$114 million. Retail volume sales registered more modest growth, at 3%, reflective of higher pricing as a factor in value growth. Pricing continues to be...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Canada

Hot drinks in Canada continued to witness healthy retail value sales growth in 2014. The positive development of the industry is mainly due to fresh ground coffee pods. Consumer demand, brewing machine development and retail support, combined with ...

Mar 2015 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

Cough, cold and allergy (hay fever) remedies include decongestants, cough remedies, combination products, medicated confectionery, and pharyngeal preparations for both adults and children, with current value growth of 4% to reach C$837 million in ...

Mar 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Canada

Dermatologicals, including antifungals, hair loss treatments, nappy (diaper) rash treatments and other dermatologicals grew modestly at 3% in current value terms to reach C$379 million in 2014. Other dermatologicals which consists of ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in Canada

Digestive remedies, including diarrhoeal remedies, indigestion and heartburn remedies, laxatives and motion sickness remedies, grew by 3% in 2014 to reach C$412 million in current value sales. This was an encouraging recovery from the stagnation ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Eye Care in Canada

Eye care helps consumers to relieve dryness and eye allergies. Eye care, including standard and allergy eye care, registered strong current value growth of 6% to reach C$120 million in 2014.

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Herbal/Traditional Products in Canada

Herbal/traditional products, including remedies (topical analgesics, calming and sleeping, cough, cold and allergy, digestive remedies, medicinal teas and smoking cession aids) and vitamins and dietary supplements (dietary supplements and tonics and ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Canada

NRT smoking cessation aids posted slow growth of 2% in 2014 to reach C$151 million in current value terms. Similar to the previous year, the decrease in prevalence of tobacco use and rising desire of smokers to quit facilitated by a wide range of ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Health in Canada

As the growth of older demographics outpaced those of the overall population, the demand for over the counter (OTC) medication and vitamins and dietary supplements (VDS) continued to grow, also supported by growing interest in preventive care, ...

Mar 2015 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sports Nutrition in Canada

Sports nutrition is rapidly developing in Canada. Bodybuilders and extreme athletes continued to be the core audience for sports nutrition. However, protein products was increasingly marketed in mass-market retailers to an average mainstream consumer...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Recovering marginally from the slowdown in 2013 (close to 2% growth), vitamins and dietary supplements exhibited resilience in the midst of an array of favourable factors and gained 3% current value growth in 2014. These favourable factors included ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Weight Management in Canada

Since 2011, weight management, including meal replacement slimming, weight loss supplements and slimming teas, embarked on a downward path of gradual decline over the review period with an average value growth rate of -2%. In 2014, sales had dropped ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Wound Care in Canada

Wound care, including first aid kits, sticking plasters, adhesive bandages, gauze, tape and other wound care, products are used to treat and protect breaks, minor wounds or burns to skin during sports, accidents, and daily lives. It posted 1% current...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Adult Mouth Care in Canada

Adult mouth care in Canada, including the products for a wide range of oral and mouth conditions such as toothache, and disorders like canker sore and dry mouth, posted steady current value growth of 4% in 2014 and becomes a market of C$7.9 million.

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Canada

As a significant slowdown from the previous year, analgesics, including systemic and topical analgesics/anaesthetic, expanded by 1% and 5% respectively, mainly due to the weak growth in systemic analgesics in 2014, to reach C$943 million.

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in Canada

Calming and sleeping continued on its fast upward trend to grow by 10%, reaching current value sales of C$85.4 million in 2014. The strong demand for calming and sleeping was largely driven by the demographics and life changes. Marketing effort from ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Bottled Water in Canada

Retail volume sales increased by 3% in 2014 to reach 2.4 billion litres. Many key growth drivers are still noticeable in Canada. Price deflation remains a factor, although prices were more stable in 2014. There was higher demand for healthy, portable...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Canada

Regular cola carbonates registered a 3% decrease in both retail volume and current value terms in 2014. The decline in carbonates has become more pronounced. There is an abundance of choice when it comes to soft drinks, and many consumers are ...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Concentrates in Canada

In 2014, concentrates grew by 27% in retail volume terms and 26% in current value terms, with liquid concentrates fuelling growth. With expanded brand and product selections, Mio’s followers have significantly expanded in the marketplace. The brand ...

Mar 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Juice in Canada

Juice posted retail sales decline of 3% in volume terms and 2% in current value terms in 2014. The decline in juice sales was more evident towards the end of the review period. The sluggish performance of juice manifested itself in strong decreases ...

Mar 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Soft Drinks in Canada

In 2014, the overall volume sales of soft drinks showed a weak performance. The key type, cola carbonates, continued to see a decline as Canadians moved towards healthier and more exciting alternatives. However, RTD tea and sports and energy drinks ...

Mar 2015 | US$1,900 | Pages: 82 | Add to cart | View details

Country Report

RTD Coffee in Canada

RTD coffee is still a relatively small category in soft drinks in Canada, but it is picking-up pace as more products enter the market. In 2014, retail sales grew by 131% in current value terms and 121% in volume terms, strongly outpacing the positive...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Global Briefing

Global Food and Beverage Closures: Key Trends and Opportunities

Retail sales of food and beverage closures are on the rise and will likely maintain this trend to 2018. This growth is primarily driven by a significant shift from unpackaged water and yoghurt towards packaged varieties in the developing world. ...

Feb 2015 | US$1,200 | Pages: 28 | Add to cart | View details

City Review

Vancouver City Review

In 2013, Vancouver was home to 2.4 million people, and thanks to Canada's liberal immigration policies and well-promoted liveability of the city, the city's population is rapidly growing. Vancouver is also an expensive city in which to live in ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Montreal City Review

Montreal stands out in Canada for its scientific, retailing and logistics potential. The city continues growing both in terms of population and GDP. The Port of Montreal, the second biggest container handling port in the country, is an important hub ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Toronto City Review

In 2013, Toronto metropolitan region accounted for 19% of Canada's GVA and was home to 5.8 million people. The city is the third largest financial centre in North America, hosting international banks, accounting and insurance companies. The Toronto ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Home Laundry Appliances in Canada

Home laundry appliances registered an increase of 4% in value terms in 2014, while retail volume sales grew by 1%. The combined factors of high current household penetration and an increasing share of sales for higher-end machines supported value ...

Jan 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Irons in Canada

Irons held an estimated 87% household penetration rate in Canada in 2014. With such a high level of ownership, the category did not represent a dynamic retail category due to declining use and infrequent upgrades. Replacement purchases among ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Canada

The kitchen was a bright spot in the broad market for consumer appliances in Canada, with small cooking appliances and certain specific categories of large cooking appliances performing well; however, from the singular perspective of large cooking ...

Jan 2015 | US$900 | Pages: 47 | Add to cart | View details
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