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Market Research on Canada

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada.

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Euromonitor Canada reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Business Dynamics: Canada

Canada’s business environment is extremely favourable, with consistently high rankings across major indicators. This is combined with a highly educated populace and relatively healthy employment rates. Benign tax and regulatory landscapes have ...

May 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Income and Expenditure: Canada

Against a backdrop of lower global crude oil prices, growth of per capita gross income and spending in Canada is expected to remain under pressure in the short run. Canada’s rising housing costs are leading to an increase in the share of ...

May 2016 | US$250 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

In 2015 baby and child-specific products increased by 1% in current value terms in the Canadian market, to reach C$269 million. Apart from the quality of products, parents also place a great deal of attention on convenience of use. This relates not ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Canada

In 2015 retail sales of bath and shower products increased 1% in current value terms, to reach C$962 million. Consumers continued to search for new scents, multifunctional products (with extra moisturisation, exfoliation, anti-ageing and firming ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Canada

Colour cosmetics saw an increase of 2% in current value terms in 2015, to reach C$1.7 billion. Fashion trends, combined with new technology, led to continuing healthy demand for colour cosmetics. The combined effect of fashion and new product ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Canada

In 2015 deodorants increased by 1% in current value terms, to reach C$356 million. In Canada deodorants is a highly mature category, and lacks development in most respects, since it is highly homogenous. Such products have highly inelastic demand ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in Canada

Depilatories declined by 1% in current value terms in 2015, falling to C$198 million. Depilatories in Canada is highly mature and very competitive. Growth is driven by innovations and added-value from manufacturers, since depilatories is mature and ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Canada

In 2015 current value sales of fragrances increased by 4%, to reach C$892 million. Overall, the fragrances category remains characterised by high levels of dynamism, especially in terms of niche fragrances and limited editions, as well as designer ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Men's Grooming in Canada

In 2015 men’s grooming recorded 1% current value growth. Sales were negatively affected by the 3% current value decline in men’s shaving, as beards, moustaches and stubble became more acceptable and fashionable in Canada. The category is saturated, ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in Canada

Oral care recorded current value growth of 2% in Canada in 2015, to reach C$1.1 billion. Over the review period, consumers took greater interest in their oral health, which saw them supplement their oral hygiene routine of toothbrushes and toothpaste...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

In Canada the economic performance remains soft, as the Canadian dollar keeps dropping. The retail price of beauty and personal care products showed slight growth in 2015, affected by inflation, as well as the low Canadian dollar. Despite intense ...

Apr 2016 | US$2,650 | Pages: 120 | Add to cart | View details

Country Report

Skin Care in Canada

Skin care registered growth of 4% in current value terms in Canada in 2015, to reach C$2.0 billion. With solid growth recorded in skin care in Canada over the review period, manufacturers faced strong competition to gain share in what was an ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Canada

In 2015 sun care saw a current value decline of 2%, to reach C$188 million. The performance of sun care in Canada is strongly influenced by the weather. Although constant education has increased consumer demand for sun protection even on cloudy days,...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Canada: Country Profile

The economy’s sluggish performance reflects a highly imbalanced regional situation. The fall in oil prices along with a significant drop in capital spending in the energy sector are drags. Modest support comes from the more diversified parts of the ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Canada

Away-from-home (AFH) tissue and hygiene posted current value growth of 2% in 2015. Unfavourable economic conditions in 2015 caused businesses and offices to remain conscious of budgets and expenditure on non-essential goods, such as tissue products. ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence products is supported by the growing ageing population in Canada. The number of people over the age of 65 grew by 4% in 2015 to over 5.7 million and by 21% since 2010 compared to 1% and 5.5% growth rates over the same periods ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Canada

The birth rate in Canada remained low at 10,900 persons in 2015, which is lower than it was in 2014. Whilst the number of children in the 0-3 age group slightly increased in 2015, low population growth of children remains the biggest factor that ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Canada

Overall tissue and hygiene demonstrated moderate growth in 2015, largely supported by the growth of incontinence products. The tissue and hygiene category in Canada is very mature, and highly penetrated, with these products often seen as basic ...

Apr 2016 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Canada

Given the essential nature of retail tissue paper products to households, matched by a relatively low level of development and innovation in the marketplace, the retail sales performance in 2015 was buoyed by organic macro factors, such as population...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Canada

The sanitary protection category continued to be challenged in 2015 with a slightly declining number of female population aged 12-54 in 2015 and increased price competition amongst manufacturers due to the higher production costs. Despite modest 2% ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Canada

The convenience and ease of use of impregnated wipes supported a 2% increase in current value in 2015, although sales continued to slow in terms of annual growth rate in an ongoing trend since 2006. Wipes is seeing growth especially in all-purpose ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Better For You Beverages in Canada

BFY beverages, which consists primarily of reduced sugar and reduced caffeine beverages, declined by 2% in current value terms in 2015, resulting in sales of C$1.4 billion. This is a continuation of the stagnation BFY beverages has experienced since ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Better For You Packaged Food in Canada

BFY packaged food, comprising mainly BFY reduced carb, reduced fat, reduced salt and reduced sugar packaged food, declined slightly in 2015 in current value terms and maintained a size of C$5.9 billion. Rising concerns over excessive intake of fat, ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Food Intolerance in Canada

Sales of food intolerance packaged food, including chiefly lactose-free dairy and ice cream and baby food, gluten-free baked goods, biscuits and breakfast cereals, grew healthily at 6% in current value terms and reached C$502 million in 2015. The ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Canada

FF beverages registered 3% current value growth compared with 2014 to reach sales of C$1.3 billion in 2015. FF hot drinks has seen a positive value performance since 2013, driven by the rising popularity of FF tea that is viewed as being more natural...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Canada

FF packaged food, including mainly probiotic dairy-based yoghurt, fortified/functional milk, confectionery, breakfast cereals and baby food, saw value sales grow modestly at 2% in current value terms and reach C$2.2 billion in 2015. Consumer desire ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Canada

NH beverages recorded current value sales of C$5 billion in 2015, a 4% increase from 2014. The ongoing strong growth of NH hot drinks contributed to this performance, specifically the rising popularity of NH tea that is viewed as being more natural ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Canada

NH packaged food, including NH high fibre food, NH snack bars, NH sweet and savoury snacks, NH oils and fats, NH honey, NH sour milk products, NH soy products and NH rice, increased by 3% in current value terms to reach C$4.6 billion in 2015. Over ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Canada

Organic beverages recorded sales of C$452 million in 2015, following 9% growth in current value terms. The consistent, robust growth of beverages has been in place for a number of years, suggesting strong consumer backing and expanding product ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Health and Wellness in Canada

The awareness of the role of food and beverages in health, and the health benefits of these products and their ingredients, are helping to drive consumer interest in health and wellness products, including food intolerance, organic, ...

Apr 2016 | US$2,100 | Pages: 115 | Add to cart | View details

Country Report

Organic Packaged Food in Canada

Organic packaged food, comprising mainly organic dairy, bread, breakfast cereals, ready meals and baby food, as a whole grew 3% in current value terms to reach C$1.1 billion in 2015. This was a further acceleration from the previous year. In many ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in Canada

Apparel accessories continued to experience steady and moderate growth in 2015, as the category offers staple items for Canadian wardrobes, driven by seasonal changes and trends in style and fashion. Further contributing to growth was the increase in...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Childrenswear in Canada

With a 3% current value increase in 2015, childrenswear in Canada was driven by increased spending by parents and families on apparel for their children. Additionally, the number of children in the 4-14 year old age group increased by 1% over the ...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Footwear in Canada

The “athleisure” trend that has taken over many of the apparel categories in 2015 has also had an important impact on footwear. In apparel, “athleisure”-inspired apparel that performed particularly well included items such as hoodies, sweatpants, and...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hosiery in Canada

Hosiery received a boost in 2015 from trends that embraced health, fitness, and active lifestyles. The “athleisure” concept was a significant driver of these trends in hosiery, prompting growth in the sales of activewear, which included cotton and ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Canada

As a category, jeans suffered its first value sales decline since 2009 and faced stiff competition again in 2015 from continued interest in more casual apparel, as the “athleisure” trend continued to capture share. What was once considered a casual ...

Mar 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Menswear in Canada

Menswear in Canada was driven by two parallel trends in 2015 with the continued popularity of “athleisure” on the one hand, and increasingly upscale, formal fashion on the other. Both trends have proven to be strong indicators of growth in menswear. ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Apparel and Footwear in Canada

Apparel and footwear in Canada remained steady in 2015, experiencing moderate growth driven by the keen fashion sense of local consumers and changing market dynamics that have increased competition amongst retailers. The average Canadian consumer is ...

Mar 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Sportswear in Canada

Sportswear in Canada was one of the fastest growing apparel-related categories in 2015. It was driven by increasingly active lifestyles in the wake of health and wellness trends across many Canadian industries, as well as a continued interest in ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Womenswear in Canada

Women’s apparel posted moderate growth in 2015, with multiple market-based and demographic forces underpinning the increase in overall retail value. The continued popularity of “athleisure” and activewear amongst consumers helped to boost retail ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Luxury Goods in Canada

A weak economic performance in 2015, along with a low Canadian dollar, largely as a result of decreasing oil prices, did not affect luxury retailing in Canada as much as overall retail in the country. 2015 was another good year for luxury goods in ...

Feb 2016 | US$1,210 | Pages: 71 | Add to cart | View details

Country Report

Energy Drinks in Canada

Energy drinks registers solid growth of 4% in both volume and current value terms to reach 62 million litres and C$496 million in 2015. This follows the double-digit growth between 2010 and 2012 and upper single-digit growth in 2013, and shows a bit ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sports Drinks in Canada

Sports drinks sales edge up slightly by 1% in volume and 2% in current value terms to reach 155 million litres and C$476 million in retail in 2015.

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Canada

After a few years of moderate performance and decline in 2014, retail sales of air care products increased by 1% in current retail value terms but declined by 1% in retail volume terms in 2015 as consumer tastes shifted and concerns over air quality ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Canada

The bleach category finished its conversion to concentrated formulas in 2013, with 2014 marking the first full year of exclusively concentrated formulas. For several years the category saw volume declines in the high single digits due to the switch ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dishwashing in Canada

Dishwashing stagnated in current retail value terms in 2015 due to the impact of stagnation in dishwasher penetration combined with growing price competition in dishwashing detergents. Household penetration of dishwashers remained at 63% in 2015, ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Insecticides in Canada

Use of home insecticide is necessary for many Canadians especially during summer. While it may be necessary to use a chemical pesticide to control insect infestations, flying pests, such as wasps or mosquitoes, or indoor insects, including ants, ...

Feb 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in Canada

Laundry care increased by 2% in 2015 in current retail value terms, while retail volume sales increased by 1%. Overall value growth was supported in large part by the shift to tablets, which increased to 10% of laundry detergents’ overall value in ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home Care in Canada

Home care in Canada registered moderate but positive retail value sales growth in 2015. Slow economic growth underpinned slow growth in real estate, which caused decline in new housing starts in 2015 compared to 2014. The lack of growth in the base ...

Feb 2016 | US$2,650 | Pages: 83 | Add to cart | View details
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