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 Market Research for Canada

Euromonitor publishes reports on industries, consumers and demographics in Canada.

  • Industry specific reports offer insight into market size and market share in Canada; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Canada in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Canada statistics factfile.

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Country Report

Cat Food in Canada

Based on provisional estimates, cat food will register volume growth of only 1% in 2015, with value sales increasing by 3%. Much of the category’s growth will continue to be derived from the high value growth rates in cat treats and premium cat food....

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Canada

Based on provisional estimates, dog food volume sales in Canada will grow by 2% while value sales will advance by 4% in 2015. Although the dog population has been stagnant, the dog food category has grown steadily as pet owners are paying more ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Canada

Based on provisional estimates, volume sales of other pet food are expected to decline by 1% in 2015, continuing the negative trend evident since 2009. The major factor behind this decline is the slowdown in growth of the other pet population in ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Canada

Overall, the Canadian pet care market continued to see positive value growth in 2014. An increasing focus on health and wellness supported the continued development of premium and naturally positioned pet food, as well as categories such as pet ...

Jul 2015 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Pet Products in Canada

Based on provisional estimates, pet products in Canada is expected to continue to grow in 2015 with value sales to increase by 4%. This category has seen consistent growth over the review period as Canadians continue to increase their spending on ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Toys and Games in Canada

In 2014, traditional toys and games trended downwards registering gradual decline in current value sales, due to an ongoing shift in consumer preference towards alternative forms of entertainment, particularly smartphones and other mobile devices, a ...

Jul 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Apparel Accessories in Canada

Retail sales of apparel accessories increased by 3% in current terms to C$1.6 billion in 2014. Accessories continued to be used to customise and complete outfits. In the age of fast fashion and branded products, accessories allow consumers to ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Childrenswear in Canada

Childrenswear posted flat results over the past few years and in 2014 sales marginally increased by 2% in current value terms. The market was unable to increase volume faster than population growth, and dollar value growth was stagnant.

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Footwear in Canada

Footwear in Canada was one of the best performing categories in apparel over the review period, mainly boosted by men’s footwear, which increased by 5% in current value terms in 2014 to C$3.3 billion.

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hosiery in Canada

Hosiery continued to perform well in 2014 with retail value growth of 4% in current terms.

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Canada

The jeans category is very saturated. Some brands, such as Levi’s, specialise in jeans, while others such as Gap offer jeans together with jackets, and activewear. In general, jeans are casual clothing items and if durable can last a long time. This ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Menswear in Canada

Menswear in Canada registered steady retail value growth in current terms for the majority of the review period, including 2014. Men are increasingly spending money on more expensive items such as custom blazers and dress shirts, while dedicating a ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear in Canada

Menswear was outpacing growth in womenswear at the end of the review period. In total value terms women’s apparel remains a significantly larger category than men’s apparel; however, sales of womenswear are marginal. Changing fashion trends, ...

Jul 2015 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Sportswear in Canada

The popularity of sportswear continues to increase in Canada. Sports apparel increased by 6% in current value terms in 2014, while sports footwear increased by 8%. Overall, sportswear experienced positive current value growth of 7% in 2014.

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Womenswear in Canada

“Athleisure” represents a major trend in womenswear. Canadian women continue to look for comfortable and fashionable clothing while designers and retailers introduce clothes that fit a broad category of women and are appropriate for both athletic use...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Beer in Canada

Due to maturity, Canada continues to see sales of beer slip gradually, posting a loss of 1% in volume to reach 2.3 billion litres in 2014, retail and foodservice combined, and decline in per capita consumption of beer. The ageing of the population ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Cider/Perry in Canada

Cider sales performed well in 2014 as Canadians embraced the beverage as an alternative to beer and traditional spirits. Demand is further fuelled by cider as a choice of beverage for summer in off-trade sales, with continued growth of cider taps ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks in Canada

Alcoholic drinks in Canada continued to see a positive growth in value terms, against sluggish volume growth for many categories. Canadians continue to trade up and choose better-quality products and aspirational brands, adding to the industry’s ...

Jun 2015 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Canada

Malt-based RTDs and premixed cocktails have a somewhat tumultuous history in Canada, as they tend to fall in and out of favour over time. Flavours are a challenge, given the fleeting consumer preferences of flavoured spirits in general and the ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Spirits in Canada

Sales of spirits in 2014 continued along the path that saw value growth outpace volume over the review period as consumption shifted to fewer but better-quality products. In this sense, overall volume was static in 2014, whilst retail sales value ...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Wine in Canada

In Canada, the ageing of the population intensifies and the awareness of health and wellness remains across the spectrum of foods and beverages, which trickles down to the preference for wine over other beverages such as beer and even spirits to some...

Jun 2015 | US$990 | Pages: 46 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Country Report

Home and Garden in Canada

Home and garden in Canada exhibited weak but steady development overall in 2014 mainly as a result of the mediocre economic recovery since the recession ended. Lower than expected GDP growth, a stubbornly high unemployment rate, record debt-to-income...

Jun 2015 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Gardening in Canada

Gardening, including garden care, gardening equipment, horticulture, pots and planters and other gardening is relatively mature and posted moderate growth of 2% in current value terms in 2014, similar to the rate in 2013, standing at sales of C$4.1 ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Furnishings in Canada

The retail value of home furnishings, including indoor living, outdoor living and lighting, grew by 1% in 2014 to reach sales of C14.9 billion in total. This is slower than both the 2013 rate and the CAGR in current value terms over the review ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

The retail value sales in home improvement, including bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, power tools, home paint, kitchen sinks, wall covering and other home improvement, declined negligibly in ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Homewares in Canada

The retail value sales of homewares, including those for dining and kitchen, registered moderate growth of 2% in 2014, slightly better than 2013 but still lower than the CAGR of the review period, and reached more than C$2.3 billion. Similar to other...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Health

As consumer health continues to outperform other major consumer goods industries, its global profile is rising. However, the industry’s unique regulatory and competitive landscapes necessitate a clear understanding of regional and national markets in...

Jun 2015 | US$1,325 | Pages: 53 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Global Briefing

Cider and Perry: Outlook and Opportunities

The cider/perry market has been registering some of the most dynamic growth rates over 2009-2014 and it looks far from slowing down. The category had been a significant player in the “craft”-positioned alcoholic drinks industry, especially in the US ...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Country Report

Packaging Industry in Canada

In a highly competitive and mature Canadian marketplace, with changing demographics and consumer preferences, standing out of the crowd and building and maintaining brand loyalty became increasingly difficult. Packaging design then remains on the ...

Jun 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Canada

In 2014, baby and child-specific products increased by 2% in current value terms to total C$266 million, showing a modest growth for the year. According to Statistics Canada data, Canada’s birth rate remained low, with the number of babies and ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Bath and Shower in Canada

Bath and shower recorded current value growth of 1% in 2014, which was slightly lower than the rate seen in 2013. Bath and shower is a highly saturated category in Canada. The consistently low economic performance also constrained the development of ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Canada

In 2014, value sales of colour cosmetics increased by 2% in Canada, to reach C$1.6 billion. Both volume and value sales in all colour cosmetics categories registered a weaker performance than the review period average. Offers on mass products at ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Deodorants in Canada

In 2014, deodorants posted value sales growth of 1%, to reach C$350 million. The growth of deodorants slowed down compared to the growth rate of 2% in 2013. Deodorants is a highly homogenous category. The consumption demand is inelastic from a ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in Canada

In 2014, depilatories registered a decline by 2% in value sales in 2014, reaching C$199 million. The depilatories market in Canada is saturated and well penetrated, facing pressure in volume as well as value terms. Consumers remain concerned about ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Canada

In 2014, the current value sales of fragrances grew by 2% to reach C$734 million. The value growth was mainly supported by the growth of the premium segment. Some consumers were keen to treat themselves with a little bit of luxury; a bottle of ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Canada

The hair care market is Canada is saturated and shows high penetration. Hair care grew by 1% in current value terms in 2014, rising to C$1.6 billion. With competition intensifying in most hair care categories, manufacturers have tried to keep up with...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Men's Grooming in Canada

In 2014, men’s grooming saw current value sales decrease 2% in value terms, reaching C$719 million. The decline was mainly affected by the low performance of men’s shaving (accounting for 63% retail value share of men’s grooming), which registered a ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Oral Care in Canada

In 2014, oral care saw steady growth in all the categories. The categories showed flat performance, broadly in line with 2013, considering that most people’s oral care routine is fairly well established. As Canadian consumers pay more attention to ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Canada

In 2014, beauty and personal care in the Canadian market registered a modest positive growth in value terms. The mature marketplace, against slow population growth, negatively affected the demand, although healthy growth of premium products helped ...

May 2015 | US$2,650 | Pages: 118 | Add to cart | View details

Country Report

Sets/Kits in Canada

In 2014, value sales of sets/kits grew by 5%, to reach C$359 million. The volume sales also grew by 2%. Manufacturers have been active in launching limited or long-term value sets for consumers to choose as a valuable set or gift purchase. Consumers ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Skin Care in Canada

Skin care reached sales of C$1.8 billion in 2014, following a 4% increase from 2013. With the economic climate showing some progress, consumer confidence started improving. The Canadian skin care market saw healthy growth over the review period. ...

May 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Canada

In 2014, sun care value sales declined by 4%, resulting in sales of C$161 million. Although sun protection should be applied every day even when it is rainy or snowy to avoid the UVA and UVB radiation, Canadian consumers are still lacking knowledge ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Global Briefing

Global Flexible Packaging: Combining Affordability with Added Value for Success

Already making up half of global retail packaging, flexibles look set to expand further, with a forecast 2% CAGR over 2014-2019. Toughening legislation is a tangible threat to flexible packaging in tobacco. However, its versatility as a pack material...

May 2015 | US$1,325 | Pages: 31 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in Canada: ISIC 359

Market down 4% in 2013 as sales of carriages for disabled persons and other transport equipment fall. Sales of bicycles up 4% in contrast to overall market as popularity of cycling rises. Industry turnover down 11% due to motorcycle and bicycle ...

Apr 2015 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in Canada: ISIC 401

Market value expands 5% in 2013 to C$44.6 billion, underpinned by increasing demand and slightly higher market prices. Electricity spending by Canadian households rises 8% in 2013 due to increase in electricity bills and higher residential energy ...

Apr 2015 | US$660 | Pages: 14 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in Canada: ISIC 402

Gas manufacture and distribution industry market value in Canada rises 10.5% in 2013, spurred by cold weather and long heating season. Greatest growth drivers are households with 6% higher volume consumption compared with 2012, leading to 5% more ...

Apr 2015 | US$660 | Pages: 13 | Add to cart | View details

Country Report

Transport via Railways in Canada: ISIC 601

Industry turnover up 2% in 2013 due largely to oil shipping and infrastructural development. Oil and gas shipments via rail grow 14% in 2013 as Canada’s oil production is on the rise while pipeline capacity is stagnant. Rail passenger services ...

Apr 2015 | US$660 | Pages: 14 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in Canada: ISIC 602

Industry up 5% in 2013 due primarily to freight transport, which grows in line with accelerating retail and wholesale activity. Services provided to foreigners up 6% as trade between Canada, US and Mexico intensifies. Government spending on road ...

Apr 2015 | US$660 | Pages: 17 | Add to cart | View details
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