Canada

Despite rising health consciousness, ice cream remains a category where indulgence takes precedence over health for Canadian consumers. Traditional formats and flavours continue to drive growth, with a stronger preference for impulse or take-home…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

Despite challenges in the tobacco market, the large cigar market in Canada continues to attract a dedicated following among cigar aficionados and other tobacco enthusiasts. Some retailers have reported an increase in sales of premium cigars which…

The number of Canadians who smoke has recorded further decline to 16.4% in 2022. Restrictions continue to be tightened, with the introduction of new regulations which would put health warnings on individual cigarettes, not just on the packaging.…

Chocolate confectionery continues to generate healthy demand as Canadians' indulgence habits remained consistent post-lockdown. With on-the-go snacking on the rise as people return to the office, smaller portion and pack sizes have gained popularity.…

The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as…

Spirits continue to maintain their growth, although there is a slight slowdown in 2022. Consumption levels remain strong as the country experiences a complete reopening of the economy. Several spirit categories have shown improved performance,…

RTDs (Ready-to-Drink beverages) experienced strong growth in 2022 and remain the most dynamic category within the alcoholic drinks industry. While part of this growth can be attributed to starting from a smaller base, the category is benefiting from…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…

Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is…

In 2022, volume sales of alcoholic drinks experienced a slight improvement, primarily driven by the revival of the on-trade sector. However, there has been a noticeable shift among consumers towards reduced alcohol consumption, largely influenced by…

Video games experienced a decline in value sales in 2022 as consumers resumed pre-pandemic lifestyles, resulting in reduced time spent at home. The normalisation of growth from the pandemic-induced highs contributed to this decline. Furthermore, the…

The growth in sales during 2022 was hindered by high inflation, which put pressure on consumer budgets. The rising cost of essential items like groceries resulted in reduced spending on discretionary items such as toys and games. Consequently, volume…

2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles…

In 2023, sunglasses sees robust growth as consumer spending has rebounded to pre-pandemic levels. The recovery of travel and tourism play a vital role in driving sunglasses sales, as Canadians have resumed international travel following the easing of…