Canada

Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these…

The value of hot drinks in retail continues to grow. This is due to both an increase in sales volume and high unit prices, driven by inflationary pressures. Instant coffee and herbal teas are especially fast-growing categories in terms of volume…

Sweet spreads, often criticised for their high sugar content in products such as chocolate spreads, jams, preserves, and nut- or seed-based spreads, are undergoing a transformation. Companies are actively working to change the perception that these…

Canada's labour force shortage has placed mounting pressure on smaller businesses. Traditional checkouts are giving way to efficiency as s retailers scramble to optimise checkout speeds, and there is a growing trend of merchants leaning into…

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Consumer demand has clearly shifted away from manufactured consumer goods towards experiences and services in Canada. Due to this, experiential luxury is set to see current value growth of 13% to total CAD1.5 billion in 2023. Sales have been boosted…

Dermatologicals is projected to continue to see positive, if slow, retail value (constant 2023 prices) growth in 2023. However, after posting robust retail volume gains in 2021 and 2022, most categories are projected to see declines in retail volume…

Systematic analgesics is expected to register positive retail value (constant 2023 prices) growth over 2023, after a spike in 2022 driven by very strong demand for paediatric analgesics, as well as fast demand for adult pain relief, as respiratory…

Flexible packaging continues to be the dominant packaging in confectionery, with flexible plastic the main individual pack type thanks to its strong position in chocolate confectionery. Flexible plastic is also the most-used pack type for sugar…

Savoury snacks demonstrate steady growth in 2023, driven by increased socialisation and gatherings. As social interactions return to normal, savoury snacks like tortilla chips, potato chips, and savoury biscuits become popular choices for appetizers.…

Despite rising health consciousness, ice cream remains a category where indulgence takes precedence over health for Canadian consumers. Traditional formats and flavours continue to drive growth, with a stronger preference for impulse or take-home…

Despite challenges in the wider tobacco category, cigars in Canada continue to attract a dedicated following among cigar aficionados and other tobacco enthusiasts. There is a growing interest in pairing cigars with craft beverages, such as whiskey…

2022 witnessed some significant movement within dairy products and alternatives in Canada. Despite only recording modest growth, brands of both dairy and plant-based alternatives are competing on all fronts for their respective consumer base. With…

While the impact of the pandemic started to gradually wane in Canada towards the end of the review period, echoes remained in 2022. For one, wellbeing and health trends were at the forefront of consumers’ minds as they were still concerned about…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

Growing health awareness is leading parents to opt for healthier baby food, particularly snacks. Snacking items are also experiencing an uptick in demand due to the higher number of working mothers seeking high-quality, healthy snacks for their…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

Having witnessed spikes in retail volume sales due to heightened awareness of the importance of health with the onset of the Coronavirus (COVID-19) pandemic, dietary supplements continues to stabilise in 2023. Probiotics supplements are set to…

In October 2022, the Canadian government removed all remaining COVID-19 related travel restrictions This led to strong growth of inbound and outbound travel, with this trend continuing into 2023. Household savings are high thanks to severely reduced…