Chile

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

In 2021, Chileans enjoyed higher disposable incomes due to permission to make pension withdrawals in addition to government funded transfers, generating very high, and sometimes historic, growth rates across many categories of alcoholic drinks,…

In a category where overall demand for most types of spirits declined in 2022, liqueurs was a positive performer and was key to offsetting some of the category’s fall (especially through the off-trade channel). Liqueurs continued to record positive…

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

Alcoholic drinks in Chile witnessed opposing trends in 2022. The first half of the year saw a continuation of 2021 trends, with part of the excessive liquidity injected into the local economy supporting further demand as consumers continued to spend…

In a year marked by 30-year-high inflation rates, the tobacco industry showed resilience in 2022, as most categories managed to see growth, despite a slowdown of the Chilean economy and a strong increase in contraband, which continued to hit…

E-vapour products have become extremely popular in Chile, finding a solid consumer base amongst people in their 20s and 30s. Small specialist stores and informal online sellers have taken advantage of this trend, promoting an important increase in…

Like cigars, cigarillos is a niche category in Chile. These are considered speciality products, available only to a small segment of the population, despite the high smoking prevalence in Chile. As such, until 2021, sales of cigarillos were below a…