Chile

Overall, retail volume sales of sweet biscuits, snack bars and fruit snacks did not suffer from the greater return to normality in 2022, after having grown substantially in 2020 and 2021 during home seclusion as a result of the pandemic. Sales…

After being critically hit by the pandemic in 2020 and only a partial recovery in 2021, retail volume sales of sugar confectionery fully recovered in 2022 and are expected to continue growing to surpass 2019’s levels in 2023. Among the many…

The performance by snacks over the period of 2018-2022 varied significantly. Considering that 2018 was the last “normal” year for Chile, 2019 was marked by political protests and civil unrest, resulting in a significant part of the country’s retail…

After experiencing stronger retail volume growth than usual during the pandemic, demand for savoury snacks through the channel marginally decreased in 2022, with little change evident in the first half of 2023. However, as noted in snacks in general,…

Relative to the region, ice cream is considered fairly affordable in Chile, and is consumed more than anywhere else in Latin America on a per capita basis. Ice cream volume sales (particularly through foodservice) suffered when the pandemic hit in…

After having suffered a dramatic loss in 2020 due to lack of mobility outside of the home, volume sales of gum partially recovered in 2021. In 2022, with the full return to normality, gum’s volume sales returned to the longer-term trend of small…

Chileans remain the most avid chocolate consumers in the region. In terms of both volume and value, Chile leads the ranking in per capita chocolate consumption in LATAM (more than doubling the average). 2023 continues to be influenced by…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

In 2021, Chileans enjoyed higher disposable incomes due to permission to make pension withdrawals in addition to government funded transfers, generating very high, and sometimes historic, growth rates across many categories of alcoholic drinks,…

In a category where overall demand for most types of spirits declined in 2022, liqueurs was a positive performer and was key to offsetting some of the category’s fall (especially through the off-trade channel). Liqueurs continued to record positive…

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

Alcoholic drinks in Chile witnessed opposing trends in 2022. The first half of the year saw a continuation of 2021 trends, with part of the excessive liquidity injected into the local economy supporting further demand as consumers continued to spend…

In a year marked by 30-year-high inflation rates, the tobacco industry showed resilience in 2022, as most categories managed to see growth, despite a slowdown of the Chilean economy and a strong increase in contraband, which continued to hit…

E-vapour products have become extremely popular in Chile, finding a solid consumer base amongst people in their 20s and 30s. Small specialist stores and informal online sellers have taken advantage of this trend, promoting an important increase in…

Like cigars, cigarillos is a niche category in Chile. These are considered speciality products, available only to a small segment of the population, despite the high smoking prevalence in Chile. As such, until 2021, sales of cigarillos were below a…

Probably the biggest development in the Chilean tobacco industry in 2022 was the explosive increase in sales of illicit products. According to a study carried out by British American Tobacco (BAT) and the MIDE Centre from the Catholic University of…