Chile

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Chileans remain the most avid chocolate consumers in the region. In terms of both volume and value, Chile leads the ranking in per capita chocolate consumption in LATAM (more than doubling the average). 2023 continues to be influenced by…

After having suffered a dramatic loss in 2020 due to lack of mobility outside of the home, volume sales of gum partially recovered in 2021. In 2022, with the full return to normality, gum’s volume sales returned to the longer-term trend of small…

Relative to the region, ice cream is considered fairly affordable in Chile, and is consumed more than anywhere else in Latin America on a per capita basis. Ice cream volume sales (particularly through foodservice) suffered when the pandemic hit in…

After experiencing stronger retail volume growth than usual during the pandemic, demand for savoury snacks through the channel marginally decreased in 2022, with little change evident in the first half of 2023. However, as noted in snacks in general,…

The performance by snacks over the period of 2018-2022 varied significantly. Considering that 2018 was the last “normal” year for Chile, 2019 was marked by political protests and civil unrest, resulting in a significant part of the country’s retail…

After being critically hit by the pandemic in 2020 and only a partial recovery in 2021, retail volume sales of sugar confectionery fully recovered in 2022 and are expected to continue growing to surpass 2019’s levels in 2023. Among the many…

Overall, retail volume sales of sweet biscuits, snack bars and fruit snacks did not suffer from the greater return to normality in 2022, after having grown substantially in 2020 and 2021 during home seclusion as a result of the pandemic. Sales…

The Valparaíso in Chile report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

After seeing exceptional growth during the pandemic, when consumers had to adapt to life indoors and needed to have the proper IT set-up both for their home office and studying from home, computers and peripherals saw a significant decline in the…

In 2022, most pandemic restrictions were lifted, and a strong negative impact was seen on volume sales of consumer electronics in Chile, with decline set to continue in 2023, although at a slower rate. These declines have been caused by a fall in…

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

There is a continued high consumer focus on improving life in the home, which is a residual effect of the pandemic, which led Chileans to purchase consumer electronics to make their lives at home more comfortable. Nevertheless, home audio and cinema…

Home video experienced strong retail volume growth during the pandemic in 2021, when consumers had the opportunity to increase their discretionary expenditure, given the withdrawal from pension funds and direct government help. However, with most…

In 2023, the increase in mobility after the pandemic ended is set to help decelerate the retail volume decline that imaging devices had been suffering, as consumers have returned to enjoying life outdoors. Nevertheless, the substitution trend pushed…

The historical decrease in volume sales caused by the advance of technology and the popularisation of smartphones as an entertainment centre is expected to continue to hit in-car entertainment in Chile in 2023. Nevertheless, high inflation is set to…

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…