Chile

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

While local consumers continued to search for more affordable products in 2023 due to high inflation and limited disposable incomes, discounters in Chile struggled to replicate the dynamic value growth and expansion witnessed during the previous two…

In 2023, values sales of general merchandise stores in Chile, solely represented by department stores, declined for a second consecutive year. Reduced spending power and the important impact of e-commerce operations of the retailers present in the…

Although health and beauty specialists in Chile experienced a marginal decline in 2023 across the channel, value sales remained above pre-pandemic levels. Pharmacies holds the highest share overall, in both outlet and value terms, and continued to…

Value sales of home products specialists in Chile, dominated by home improvement and gardening stores, marginally declined in 2023, due to further competition from e-commerce platforms, although they remained above pre-pandemic levels. Independent…

Hypermarkets in Chile, as one of the largest channels within grocery retailers, continued to record a stable, albeit undynamic, performance in 2023. Security concerns remained a relevant issue for operators in hypermarkets at the end of the review…

Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…

A slow year in 2023 was a significant challenge for retail in Chile. Elevated inflation and steady price rises continued to impact the retail industry, leading to a steep drop in demand from consumers, who looked to postpone purchases as much as…

Despite increasing competition from smaller supermarkets and convenience stores, small local grocers in Chile remained an important grocery retail channel in 2023, with value sales continuing to rise. The popularity of this channel is supported by…

Despite recording a marginal decline compared to the previous year’s dynamic performance, value sales via supermarkets in Chile remained significantly higher in 2023 compared to pre-pandemic levels, and indeed above any other grocery retail channel…

Following two consecutive years of dynamic, double-digit value growth as a result of pandemic-related restrictions easing, leading to greater mobility outside of the home, vending in Chile recorded sales declines in 2023, as consumers looked to rein…

In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…

Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…

Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their…