Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…
Following a strong uptake for air treatment products during the first two years of the pandemic as Chileans spent considerable time at home, retail volume sales started to marginally fall in 2022, with even stronger declines in 2023. This performance…
Airline operators have been severely impacted by the pandemic, leading to the collapse of some airlines and the restructuring of others. As the world moves towards normalcy, there is a slow recovery for airlines, albeit with a different cost…
Alcoholic drinks in Chile witnessed opposing trends in 2022. The first half of the year saw a continuation of 2021 trends, with part of the excessive liquidity injected into the local economy supporting further demand as consumers continued to spend…
In 2023, acetaminophen continues to lead sales of analgesics in Chile, whilst also experiencing the highest growth rate in the category. This growth has remained steady since the onset of the pandemic, where acetaminophen became the preferred choice…
Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…
Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the…
Despite consolidation of value share among five leading players, including Multitiendas Corona SA and Zara Chile SA, apparel and footwear specialists in Chile remained dominated in outlet terms by independent players in 2023. These operators serve…
As a high number of big-ticket purchases were made during the pandemic years, appliances and electronics specialists in Chile experienced a marginal drop in value sales in 2023. This scenario encouraged many leading players to aggressively adopt…
In 2023, away-from-home tissue and hygiene in Chile recorded a loss of momentum compared to the significant results of 2022, with single-digit value growth. 2022’s double-digit growth was due to the low comparable base, considering that 2021 was…
In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…
The decision that parents have to make on whether to feed their babies milk formula or breast milk is a never-ending debate in Chile. During the pandemic, consumers spent a significant amount of time at home due to restrictions and the home-seclusion…
The ongoing war in Ukraine continues to impact bread production in Chile, as part of challenges felt on a wider scale. As Russia is one of the world's largest wheat exporters, disruptions to its wheat production and supply chain resulting from the…
After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…
During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…
As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…
Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to…
In the current context, there are significant changes in the profile of tourists, with two dimensions standing out in their interaction with travel agents. Consumers have shown a preference for making their purchases through intermediaries such as…
Bottled water has emerged as one of the top-performing categories in 2023. Even in the face of challenging conditions in 2022, it demonstrated impressive resilience. In 2023, bottled water continues its upward trajectory by capitalising on…
Inflation and reduced at-home consumption occasions are influencing retail volume sales of breakfast cereals in Chile, shaping the category’s dynamics in profound ways. Inflation is severely impacting the production costs of breakfast cereals.…