China

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

Oral care packaging remained the largest beauty and personal care packaging category in China in 2022 in terms of retail unit volume sales. Squeezable plastic tubes, folding cartons and blister and strip packs are the main packaging formats used in…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

In 2023, sweet biscuits, snack bars and fruit snacks in China is expected to witness full recovery from the mild decline seen in 2022 in retail current value terms. Sweet biscuits, which accounts for more than half of value sales, is expected to…

Retail current value sales of sugar confectionery experienced a significant setback in 2022, due to the widespread impact of the pandemic and subsequent lockdowns in major cities. A key contributing factor was the diminished demand for sugar…

Owing to the implementation of a zero-COVID policy in 2022, and the subsequent relaxation of stringent lockdown measures, in 2023 retail current value sales of snacks are set to experience a resurgence, thereby regaining momentum after a lacklustre…

Savoury snacks is expected to see a strong improvement in its performance in retail current value terms in 2023, after sluggish growth in 2022. The main driver behind this turnaround is set to be the recovery of nuts, seeds and trail mixes, which…

Ice cream registered stronger growth in 2022 compared with 2021, outperforming other snack types. This strong growth was mainly due to increased time spent indoors, and the extreme hot weather in the summer. In 2022, the zero-COVID policy was in…

Retail volume sales of gum experienced a significant decline in 2022, because of the pandemic’s rapid spread and the subsequent imposition of lockdown measures in major cities. These circumstances led to frustrated offline sales and limited product…

After experiencing a retail current value decline in 2022 due to the spread of the COVID-19 pandemic and corresponding lockdowns in major cities, with the easing of the country’s zero-COVID policy chocolate confectionery is expected to return to…

The pandemic and associated lockdowns did not have a material impact on tobacco consumption in China. Both retail volume and current value sales of cigarettes continued to witness stable growth, driven by stable consumer demand, and product…

E-vapour products in China was devasted by a substantial package of industry regulations and policy updates throughout 2022, restricting the production, wholesale, and retail operations of e-cigarette players. The ban on flavoured e-vapour products,…

The cigars category is still at a nascent stage in China, given the relatively low penetration rate. However, in 2022 cigars witnessed robust growth in retail volume terms, in particular driven by domestically produced hand-rolled cigars, thanks to…

Cigarettes are subject to strict regulations in China, and there is stable supply, setting it apart from other consumer goods. In 2022, cigarettes demonstrated stable retail current value growth in China, which was largely attributed to effective…

With the lifting of containment measures, China's cities are experiencing economic recovery. Shenzhen and Guangzhou remain the most economically dynamic cities, while Hefei shows the highest potential for future growth. However, challenges for the…

With China’s economy reopening, consumer spending and income growth are expected to accelerate. Over the period to 2027, the lower middle class (socioeconomic group D) is set to experience the fastest expansion, while the lowest income class…

China is projected to experience a moderate increase in the number of households between 2022 and 2027, with single-person households becoming the leading type. Household heads are expected primarily to be older males, aged 60+ years, with secondary…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…