China

With China’s economy reopening, consumer spending and income growth are expected to accelerate. Over the period to 2027, the lower middle class (socioeconomic group D) is set to experience the fastest expansion, while the lowest income class…

China is projected to experience a moderate increase in the number of households between 2022 and 2027, with single-person households becoming the leading type. Household heads are expected primarily to be older males, aged 60+ years, with secondary…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…