China

Overall demand for nuts in 2023 remains fairly stable and above pre-pandemic levels across all three channels. While retail drives overall demand for nuts in China, foodservice is the more dynamic performer in 2023 as it has strongly rebounded from…

Due to the easing of China’s COVID-19 lockdown policies at the end of 2022, consumer lifestyles are returning to greater levels of normality in 2023, resulting in declining retail volume sales of eggs and a rebound in foodservice volumes, although…

In 2022, vacuum cleaners experienced disruption, with retail volume sales experiencing a decline. This was primarily due to the resurgence of COVID-19, which had a negative impact on production and delivery. However, following the end of the pandemic…

Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…

Thanks to the end of the zero-COVID policy and the resurgence of retro fashion, jeans is set to experience significant high single-digit current value growth in 2023. The popularity of the retro trend has not only favoured denim jeans, but has also…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

China has been investing significantly in its healthcare infrastructure, including hospitals and clinics, which has been positively impacting the demand for medical supplies, including wound care products. In 2023 overall, an intriguing phenomenon is…

In 2023, the prevalence of the XBB strain of COVID-19 in China, which typically presents with gastrointestinal discomfort and diarrhoea symptoms, has led to the rising popularity of digestive remedies, with the overall category set to achieve high…

Dietary supplements is expected to register robust growth in China in 2023, after the easing of COVID-19-related restrictions. The surge in COVID-19 cases since the lifting of restrictions in late December 2022 brought health products such a dietary…

Wearable electronics is seeing small positive volume sales in 2023. 2022 was a hard year for almost all consumer electronic categories in China, as the government’s tightened pandemic control measures, thus limiting economic activities. Wearable…

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

In light of the COVID-induced lockdowns in 2022, there was a notable reduction in the level of imports of wine within China. This decline in the aggregate wine supply impacted the availability of imported wine and contributed to decreases in…

The impact of the COVID-19 pandemic on spirits in China was profound in 2022, as the closure of on-trade establishments during lockdowns had a detrimental effect on sales in the category. However, amidst these challenging circumstances, there was a…

Following a rebound in total beer volumes in 2021, sales fell at a low single-digit rate in 2022, due to the wide spread of the Omicron variant of COVID-19. Many regions experienced lockdowns, causing a lack of consumption occasions. On-trade…

Retail current value sales of sugar confectionery experienced a significant setback in 2022, due to the widespread impact of the pandemic and subsequent lockdowns in major cities. A key contributing factor was the diminished demand for sugar…

Ice cream registered stronger growth in 2022 compared with 2021, outperforming other snack types. This strong growth was mainly due to increased time spent indoors, and the extreme hot weather in the summer. In 2022, the zero-COVID policy was in…

Following impressive double-digit growth surpassing most beauty- and fashion-related categories in 2023, contact lenses in China is expected to return to stable mid-single-digit current value growth in 2024. On the one hand, the rapid expansion of…

In 2022, fruit prices experienced significant growth, due to rising transportation costs and reduced output, while the weather was also not favourable for fruits towards the end of the review period due to cold and rainy weather in the spring and…

In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…

The massive lockdowns and widespread COVID-19 infections in 2022 weighed down sales of sportswear in China, which registered a slight current value decline in this year. Nevertheless, outdoor apparel and footwear kept outperforming the overall…