China

Vitamins enjoyed a surge in demand throughout the COVID-19 wave which started after the lifting of COVID-19 restrictions in December 2022, and lasted during the first half of 2023. Products with the purpose of immune support, such as vitamin C, which…

In 2023, eye care in China is set to maintain moderate current value growth. The eyes, being one of the most vital human senses, have always been a focal point of concern, resulting in relatively stable demand for eye care products. Particularly in…

In the wake of the pandemic, marked by an increased emphasis on holistic health, skin health has experienced a robust resurgence in 2023. Forecasts indicate that dermatologicals is poised to achieve steady mid-single-digit current value growth in…

Packaging unit volume sales in sugar confectionery were rising again in 2022, even if this was at a slightly slower rate than in 2021. This meant that, despite the declines seen in chocolate confectionery and gum, overall unit volumes in…

After experiencing a retail current value decline in 2022 due to the spread of the COVID-19 pandemic and corresponding lockdowns in major cities, with the easing of the country’s zero-COVID policy chocolate confectionery is expected to return to…

The pandemic and associated lockdowns did not have a material impact on tobacco consumption in China. Both retail volume and current value sales of cigarettes continued to witness stable growth, driven by stable consumer demand, and product…

Cigarettes are subject to strict regulations in China, and there is stable supply, setting it apart from other consumer goods. In 2022, cigarettes demonstrated stable retail current value growth in China, which was largely attributed to effective…

In 2023, the performance of sugar and sweeteners, like other fresh food categories, is being influenced by the post-pandemic scenario, leading to reduced home consumption and an increase in foodservice volumes, with the latter driving overall demand.…

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Detergent tablets within detergents in laundry care – the largest home care category in China – recorded double-digit percentage growth in 2022, which benefited the packaging unit volume sales of its dominant pack type – other rigid containers.…

With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…

Being a mature product, soy drinks registered fairly modest growth in retail current value terms in 2023. This was driven primarily by price adjustments made by leading players such as Zuming and Vitasoy, due to rising costs of soybeans and labour,…

Retail sales of butter saw accelerated growth in current value terms in 2023. Growth was boosted by the lifting of pandemic-related measures, which saw a revival in offline consumption, combined with an enhanced consumer awareness of Western cuisine.…

Prolonged COVID-19 caseloads and associated lockdowns continued to be seen in China in 2022. Fears about the pandemic have had a negative effect on birth rates in the country, as strained medical resources grew more concerning. The declining birth…

Overall, home laundry appliances is set to experience another year of single-digit retail volume decline in 2023, driven by the sluggish performance of the leading category in terms of volume sales, automatic washing machines, as well as…

Retail sales of drinking milk products experienced modest growth in current value terms in 2023, following a decline in the previous year. The latter was primarily due to the impact of the COVID-19 outbreak and the government’s zero-COVID policy,…

Retail volume sales of food preparation appliances are set to see a single-digit retail volume decline in 2023. With the end of the zero-COVID policy and the full reopening of businesses, including offline restaurants, as well as other foodservice…

In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…

Notwithstanding the decline in the birth rate and the contraction in the infant population, which has had a direct negative impact on categories such as milk formula, it has not depressed demand for upgraded consumption in paediatric consumer health.…