China

Following the lifting of the COVID-19 lockdowns in 2023 and the return to normalcy, offline activities resumed, which is set to lead to a gradual slowdown in the decrease of the total dog population in 2024. However, future projections indicate a…

The total population of other pets has been gradually declining, and this is set to continue in 2024, which is expected to lead to minimal retail volume and current value growth for other pet food in this year. The declining population of other pets…

In 2024, pet care is set to record mid-single digit current value growth in China, benefiting from the steady growth in the pet population and the heightened focus on the health, nutrition, and living conditions of pets. Pet food is expected to show…

After many years of double-digit current value growth for pet products in China, growth slowed to single-digit in 2023, and a further slowing of growth is expected in 2024, although remaining solid. The growth of cat litter is expected to stabilise…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies…

After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits.…

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby…

After a year of decline in 2022, home and garden in China witnessed low current value growth in 2023, fuelled by increasing urbanisation, rising disposable incomes, and a growing middle-class with a penchant for home improvement and lifestyle…

After seeing a notable decline in 2022, home furnishings in China experienced minimal growth in current value terms in 2023. This limited rebound was primarily due to economic uncertainties, including fluctuations in the housing market and changes in…

In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home…

After seeing a decline in 2022, homewares in China experienced a rebound to slight growth in current value terms in 2023. Value sales of beverageware experienced a notable upswing in this year. In addition to being a rebound from 2022, growth was…

In 2023, China’s GDP grew by 5.2%, outpacing the Asia Pacific average, driven by private spending and gross fixed capital formation. However, a slowdown to 4.5% is expected in 2024, due to factors such as a downturn in the real estate market and…

Asian speciality drinks in China continued to see declines in both on-trade and off-trade volume and current value sales in 2023, due to the weak performance of the major product type, fruit vinegar. Fruit vinegar is a traditional beverage that…

In 2023, bottled water in China registered low off-trade volume growth, and slightly higher current value growth. The average unit price of bottled water trended upwards in 2023, as an increasing number of consumers opted for mid-range or even…

Off-trade volume and current value sales of carbonates continued to see dynamic growth in China in 2023. Brands were able to maintain growth through innovations in areas such as sugar reduction and flavours. Sugar reduction (the use of sweeteners)…

Concentrates in China saw off-trade RTD volume and current value declines in 2023. Nevertheless, liquid concentrates maintained solid growth by both measures in this year, driven by coffee liquid concentrates, which are being increasingly popular in…

Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…

Juice in China saw off-trade volume and current value declines in 2023. This was mainly due to increasing health awareness amongst consumers, and therefore a decline in the popularity of juice drinks and nectars, which often have high sugar content…