China

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…

Fuelled by a significant rise in volume sales of split air conditioners, air treatment products in China is set to return to growth in 2023, after seeing a single-digit decline the year before. However, air purifiers is set to maintain a significant…

Air travel appears to be experiencing robust momentum in China as regulations have moved away from lengthy pandemic-related restrictions of the past three years, benefiting both domestic and international airlines. Ticket prices could remain…

Total volume sales of alcoholic drinks in China turned to decline in 2022, as although the off-trade experienced low single-digit volume growth, the on-trade experienced a double-digit volume decline due to the far-reaching consequences of the…

The foodservice channel has seen something of rollercoaster in China in recent years. First came a significant decline in 2020, when COVID-19 first hit the country. This was followed by a strong recovery in 2021, when China seemed to have the…

Even after seeing exceptional current value growth in 2022, it is anticipated that analgesics will continue to experience double-digit growth in 2023. This can primarily be attributed to the substantial increase in COVID-19 cases in China starting…

While many people have adopted a more casual and minimalist approach to their clothing style, their pursuit of aesthetics and individuality remains undiminished. They tend to lean towards using apparel accessories to embellish their simple attire and…

With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…