China

In 2023, China’s GDP grew by 5.2%, outpacing the Asia Pacific average, driven by private spending and gross fixed capital formation. However, a slowdown to 4.5% is expected in 2024, due to factors such as a downturn in the real estate market and…

After seeing a decline in 2022, homewares in China experienced a rebound to slight growth in current value terms in 2023. Value sales of beverageware experienced a notable upswing in this year. In addition to being a rebound from 2022, growth was…

In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home…

After seeing a notable decline in 2022, home furnishings in China experienced minimal growth in current value terms in 2023. This limited rebound was primarily due to economic uncertainties, including fluctuations in the housing market and changes in…

After a year of decline in 2022, home and garden in China witnessed low current value growth in 2023, fuelled by increasing urbanisation, rising disposable incomes, and a growing middle-class with a penchant for home improvement and lifestyle…

Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby…

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits.…

Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

After many years of double-digit current value growth for pet products in China, growth slowed to single-digit in 2023, and a further slowing of growth is expected in 2024, although remaining solid. The growth of cat litter is expected to stabilise…

In 2024, pet care is set to record mid-single digit current value growth in China, benefiting from the steady growth in the pet population and the heightened focus on the health, nutrition, and living conditions of pets. Pet food is expected to show…

The total population of other pets has been gradually declining, and this is set to continue in 2024, which is expected to lead to minimal retail volume and current value growth for other pet food in this year. The declining population of other pets…

Following the lifting of the COVID-19 lockdowns in 2023 and the return to normalcy, offline activities resumed, which is set to lead to a gradual slowdown in the decrease of the total dog population in 2024. However, future projections indicate a…

While the dog population has been declining, the cat population has been expanding, and this is expected to continue in 2024. In a notable shift, the cat population surpassed that of dogs for the first time in 2021, and the gap has continued to widen…

The PET bottle, which continued to record increasing packaging unit volumes in 2023, remained the dominant pack type across the soft drinks industry in China in this year, with this expected to continue over the forecast period. This is because this…

Flexible packaging, mainly in the shape of flexible aluminium/plastic and flexible plastic, remained the dominant pack type in hot drinks packaging in China in 2023 and is expected to maintain this position over the forecast period. This pack type…

After a year of decline in 2022, following the easing of pandemic restrictions in China sun care experienced full recovery in current value terms in 2023, returning to the pre-pandemic level of sales. The remarkable resilience of the sun care…

In 2023, despite the end of the zero-COVID policy, skin care in China did not witness the anticipated strong rebound, but instead experienced a modest recovery in the low single digits in current value terms, with actual value sales remaining lower…

In 2023, premium beauty and personal care in China saw a notable current value rebound from the decline seen in 2022, although sales did not quite return to the 2021 level. After premium skin care, premium colour cosmetics is the largest category…