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Complete Euromonitor Reference Library

Buy all 11 books at this discounted price until the end of July.

May 2013 | View details
Price: US$5,500| Sale: US$4,025 | Add to cart | Pay by Invoice

Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a ...

May 2013 | US$2,600| Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a consice, easy to understand format.

Nov 2012 | US$475| View details

Future Demographic

China in 2030: The Future Demographic

China’s population will continue to grow at a decelerating pace until it reaches its peak in 2028 of nearly 1.4 billion, after which it will decline for the foreseeable future. Falling birth rates and increasing life expectancy mean that the ...

May 2012 | US$900| Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in China

The robust spending by members of China’s rapidly growing middle class is expected to continue in coming years, driving demand for a wide range of goods. In particular, demand for luxury goods and other premium products will remain high consumers ...

Feb 2012 | US$1,900| Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details

Statistical Reference Handbook

Asian Marketing Data and Statistics

Asian Marketing Data and Statistics is a valuable reference book. It has hard to research demographic, economic and marketing statistics for 47 Asian countries. A broad range of data are researched over 28 years. The research includes home ...

Jun 2011 | US$475| View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook