Costa Rica

In 2023, retail adult incontinence products in Costa Rica recorded strong levels of double-digit retail value growth. This growth was driven by high price points, in addition to the ageing population, which is fuelling the demand for adult…

Nappies/diapers/pants recorded positive retail value growth in 2023 in Costa Rica. Despite rising prices, brand loyalty is generally strong in nappies/diapers/pants, where Huggies and Pampers are the leading choices, and consumers are generally…

Menstrual care in Costa Rica recorded double-digit retail value growth in 2023, driven by prices and the essential nature of the products. To aid sales, sanitary pads, tampons and panty liners had a VAT rate of 1% from 1 February 2023, down from the…

In 2023, the resurgence of tourism in Costa Rica drove notable growth in the away-from-home (AFH) retail tissue sector. From January to June 2023, Costa Rica witnessed a remarkable surge in tourist arrivals, registering a substantial 21% increase…

Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and…

Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide…

Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care…

Laundry care registered healthy current and constant value growth in 2023, though volume growth was much more muted. Powder detergent continued to be the most popular format, followed by liquid detergent. Liquid detergent, however, registered the…

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest…