Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Soft drinks faced a difficult year in 2023 as high levels of inflation were exacerbated by the appreciation of the Costa Rica Colón vis-à-vis the US dollar. Inflation led to unit price increases across a range of soft drinks categories, although…
Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…
RTD coffee products saw notable unit price increases over the review period, due in large part to the steep price movements of coffee in 2022. Given the relatively small size of RTD coffee in Costa Rica, the higher unit prices associated with these…
Other hot drinks has witnessed only slight unit price increases in recent years, which has resulted in stable volume and value growth in the category. Sales in the on-trade channel continue to recover from the pandemic, aided by the return of…
The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…