The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Côte d'Ivoire.
As the staple foods market in Côte d’Ivoire was recovering from the impact of the COVID-19 pandemic, it was hit by high rates of global inflation. This had a marked impact on prices in certain product categories. In this context, consumers switched…
In 2023, soft drinks continued to recover from the COVID-19 pandemic, though it had to deal with an ongoing, if lessening, international inflationary context and fuel price hikes. This affected household incomes with many consumers economising and…
In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar…
In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…
In 2023, urbanisation, population growth and health and wellness drove retail sales. Most consumers self-medicated as the cheaper option and due to limited access to doctors outside of key cities. An overburdened public health sector and expensive…
During 2023, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy from the waning pandemic. However, the market now faces a new set of challenges due to global inflation rates…
Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular. Factors…
2023 continued to be influenced by elevated inflation and rising transportation and manufacturing costs. This put pressure on the prices of imported and domestic tissue and hygiene brands. Most of these products are considered non-essential among…
The country’s economy recovered significantly from the pandemic in 2021 and 2022, though this was dampened somewhat by inflation caused by the Russia-Ukraine conflict. Nevertheless, the alcoholic drinks market grew due to a significant increase in…
Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption…