The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cuba.

Cuba Statistics

Cuba Country Briefings

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Strategy Briefing

    City Travel Briefing: Havana

    Nov 2017

    Tourism is currently the most dynamic sector of the Cuban economy as the country has become a popular destination after the ease of regulations pertaining to US citizens. Havana is projected to double its lodging by 2030 as it does not meet current ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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    Strategy Briefing

    Colour Cosmetics in Latin America

    Oct 2017

    The colour cosmetics market in Latin America managed to keep its head above water over 2011-2016. The category recorded a CAGR of 1.7% despite a decline in value occurring towards the end of the period, Chile and Argentina offsetting the impact of ...

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    Strategy Briefing

    Sports and Energy Drinks in Latin America

    Oct 2017

    Sports and energy drinks is a USD4 billion market in Latin America. The region contains some markets with the highest consumption rates in the world as well as others in which the category is highly immature. Growing incomes and an increasing ...

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    Strategy Briefing

    Spirits in Latin America

    Sep 2017

    Latin American spirits consumption stagnated between 2011-2016, and the region id likely to struggle for growth for most of the forecast period. This briefing looks at the key factors in the category’s performance across the region and what the ...

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    Strategy Briefing

    Beer in Latin America

    Sep 2017

    Beer in Latin America is facing a range of challenges, from significant economic issues in key markets to shifting consumer preferences. However, there are clear opportunities for brewers, such as the potential to generate value through the growing ...

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    Future Demographic

    Latin America in 2030: The Future Demographic

    Sep 2017

    In 2030, the population of Latin America should reach 711 million, an increase of 13.1% from 2015. Despite a slowdown in population growth due to falling birth rates and rising death rates, the population will still increase at a relatively fast pace...

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    Strategy Briefing

    Confectionery in Latin America

    Sep 2017

    Confectionery is facing challenging times in Latin America, with a difficult economic situation, particularly in Brazil, growing consumer health concerns and legislative challenges the main culprits. Nevertheless, the importance of chocolate ...

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    Country Profile

    Latin America: Regional Profile

    Sep 2017

    Latin America’s real economy fell slightly in 2016 and a small recovery will begin in 2017. The region’s consumer expenditure will also recover somewhat after a small fall in 2016. Caribbean economies will lag behind other countries due to their ...

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    Country Profile

    Cuba: Country Profile

    Jan 2017

    The economy is growing at a moderate pace though the degree of uncertainty is high. The American embargo remains in place and is unlikely to be lifted given Republican control of Congress. The political turmoil in Venezuela also curbs Cuba’s growth ...

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    Strategy Briefing

    Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

    Oct 2014

    Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

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    Strategy Briefing

    Beauty in Latin America: A Revolution of Expectations

    Jul 2014

    A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

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    Strategy Briefing

    Beauty and Personal Care Ingredients: Consumer Trends in Latin America

    Mar 2014

    Latin America has overtaken Western Europe to become the second largest region for ingredients used in beauty and personal care. It is important for ingredient manufacturers to understand the trends and consumer lifestyles driving ingredient growth ...

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    Strategy Briefing

    Soft Drinks in Latin America: Keeping a Global Bright Spot Bright

    Jan 2014

    As soft drinks consumption in North America and Europe dips, Latin America has been the global bright spot for soft drinks brand owners and bottlers over the recent review period. Emerging national economies, modernising retail channels and rising ...

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    Strategy Briefing

    Regional Overview: Health and Wellbeing Trends in Latin America

    Aug 2013

    Latin America is one of the bright spots in consumer health. Rising incomes, new products and greater adoption of health and wellness trends are contributing to an exceptional performance in the region. To keep the momentum going, companies are ...

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    Strategy Briefing

    A Tale of Two Regions: Opportunities for Growth in Latin and North America

    May 2013

    North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

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