Ecuador

Both plain and flavoured yoghurt have benefited from rising health and wellness concerns in the country. Greek yoghurt has grown considerably as players, including Tonicorp, Karuu, Chivería and Rey Lácteos, offer a wide variety of products. Premium…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of…

The consumption of wine has increased considerably in Ecuador due to it being an accessible and fashionable beverage for aspirational consumers. In 2022, premium and economy wines are both gaining popularity. Higher income groups are less price…

Weight management and wellbeing is expected to register both a decline in value and volume sales in 2023. Post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

Travel in Ecuador is experiencing a remarkable resurgence, marked by a surge in domestic tourism. Several factors have fuelled this growth, including the desire for stress relief after extended periods of confinement during the pandemic. The…

During the review period, domestic tourism experienced remarkable growth, achieving unprecedented historical figures. Several key factors contributed to this phenomenon. Firstly, after enduring approximately two years of confinement, numerous…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Toilet care players invest very little in advertising, therefore there is low consumer product awareness. National and foreign brands both compete within the category, but only SC Johnson is actively promoting its new Pato Discos Activos brand. As…

The tobacco market saw modest volume growth in Ecuador in 2023. Ecuador has gone through a series of problems in recent years, including the strong impact of the COVID-19 crisis, followed by an economic and social crisis that led to a national strike…

In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2%…

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

Historically, chocolate spreads have been an expensive option for Ecuadorians and is usually only found in modern retail channels where shoppers tend to have higher purchasing power. As a result, chocolate spreads have been inaccessible to a large…

In 2023, sweet biscuits, snack bars, and fruit snacks is benefitting from stronger demand for convenient and on-the-go snacking options. As consumers become busier and leave their homes for longer periods, they are turning to snacks as a quick and…

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

Sun care continues to register positive volume growth in 2023 after 2022 saw the category record truly phenomenal sales growth on the back of an incredible increase in demand for baby and child-specific sun care. A number of factors contributed to…

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

While Ecuador has maintained one of the lowest inflation rates in the region, a combination of factors has led to upward price pressures in Staple Foods. The rising costs of key ingredients like wheat, oil or butter have continued in 2023, with…

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…