Egypt

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

The monopoly over the manufacturing of cigarettes in Egypt by the state-owned Eastern Co. came to an end in 2022, when the United Tobacco Company (UTC), a subsidiary of Philip Morris International (PMI), started manufacturing cigarettes. This…

In 2022, the government imposed a new tax on heated tobacco products, adding 10% of the price towards comprehensive health insurance, in addition to the table tax, at EGP1,400/kg of tobacco. This contributed to the price growth for the category in…

During 2022, prices for cigars, cigarillos, and smoking tobacco witnessed multiple increases due to the rising costs across their supply chains and import challenges due to currency hardships. With China and other European countries massively growing…

During 2022, the prices for cigarettes rose multiple times throughout the year, across all brands, with prices recording a growth between EGP4 and EGP6 during the year. The continuous rising costs associated with production, logistics, and…

Authoritarianism is leading to ‘repressed’ economic freedom in Egypt, whilst corruption remains an issue. Although energy exports have fuelled strong economic growth, output is set to slow down in the short term, as extremely high inflation…

Egypt's performance in Business Freedom was subpar in 2022, with fiscal instability, low government transparency, and bureaucratic hurdles in starting and running businesses. The country also faces a significant gender employment gap, stringent…

Egypt's economy grew in 2022, driven by increased exports, growth in manufacturing and construction, as well as strong Suez Canal activity. Nevertheless, Russia’s invasion of Ukraine has induced uncertainty over tourist arrivals, while weakening…