Egypt

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Affordability is a key factor within dermatologicals, with some products on the landscape being very expensive for the average consumer. As such, people need to find products within their budget, allowing them to address their specific skin issues.…

Combination drugs are often used to treat multiple symptoms or conditions with a single medication. They can be very helpful in simplifying medication regimens and improving patient adherence. Combination drugs are also beneficial in a number of…

Egyptian consumer health is set to post positive growth in 2023, with analgesics boosting retail value sales, benefiting from an ongoing demand due to the variety of symptoms it treats. Aligned with the rising health trends, vitamins and dietary…

Regional differences and the standard of living in the area greatly influences consumer buying behaviour. Regions have different cultural and social norms that impact the types of products that are purchased and the way they are marketed. For…

The travel and tourism industry in Egypt has been experiencing a remarkable revival, marked by increased occupancy rates, sustainable tourism initiatives, and the expansion of source markets. Collaborative efforts between the Ministry of Tourism and…

The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…

Egypt's hotel industry has been experiencing dynamic growth, with numerous hotels opening and many more expected to launch in the near future. From IHG Hotels and Resorts' Crown Plaza Hotel in West Cairo's Arkan Sheikh Zayed in February 2022 to…

The recovery and growth of travel intermediaries in the post-pandemic era have presented unique challenges, but through a series of strategic campaigns and initiatives, the industry has managed to make significant strides. These campaigns, coupled…

Egypt's national carrier, Egypt Air, is leading the way in sustainable aviation in Africa by launching its inaugural eco-friendly flight service in 2022. Operating a Boeing 787 from Cairo to Paris, this initiative, known as the Green Flight, is part…

Wearable electronics is enjoying healthy growth in retail volume and current value terms in 2023. In the face of a weaker Egyptian pound and high inflation rates, average unit prices climbed by some 17% in 2022 and a further 14% in 2023. Import…

Egypt resumed acceptance of import collection documents in 2023, opening the door for imports after they were halted in February 2022. Import issues have prevailed in line with foreign currency shortages and three devaluations of the Egyptian pound…

Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…

Demand for in-car navigation systems with satellite capabilities is steadily declining due to high prices and the shift to more affordable GPS navigation systems and smartphones. The import restrictions and foreign currency shortages in 2022 led to a…